Smiley teams up with Brekka for the festival season

Posted on Thu, 06/08/2017 - 18:40 by avantgarde

With the Primavera and Download festivals underway, Smiley (Twitter: ) has announced a new collaboration with Italian fashion brand Brekka, designed specifically for festivalgoers.

The exclusive capsule collection will consist of apparel and accessories that leverages Smiley’s roots in festival fashion and Brekka’s reputation for creating outdoor inspired fashion and accessories.

Tags: Smiley Brekka Licensing News  

Smiley signs new partnership with China's Best Seller Group

Posted on Fri, 03/03/2017 - 17:09 by avantgarde

Smiley has partnered with Best Seller Group, one of China’s leading fashion chains operating more than 8,000 stores in over 300 cities throughout China to launch a new apparel collection for spring-summer 2017.

The new collection will be available for sale in all Best Seller’s Only stores and includes oversized dresses, asymmetric dresses, baggy tees and more.


Tags: Smiley Best Seller Group Licensing News  

Smiley enters footwear market with Palladium

Posted on Fri, 02/03/2017 - 17:19 by avantgarde

Smiley (Twitter: @SmileyOriginal) is expanding into the footwear market, thanks to its latest collaboration with footwear brand Palladium (Twitter: @palladium_boots).

The deal will feature Palladium’s most iconic style, the Pampa Hi boot, which has been decorated with the Smiley icon it its trademark yellow and black.

Tags: Palladium Smiley News Licensing  

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