Smiley teams up with Brekka for the festival season

Posted on Thu, 06/08/2017 - 18:40 by avantgarde

With the Primavera and Download festivals underway, Smiley (Twitter: ) has announced a new collaboration with Italian fashion brand Brekka, designed specifically for festivalgoers.

The exclusive capsule collection will consist of apparel and accessories that leverages Smiley’s roots in festival fashion and Brekka’s reputation for creating outdoor inspired fashion and accessories.

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Beams rolls-out McDonald's inspired apparel line

Posted on Thu, 06/08/2017 - 18:31 by avantgarde

McDonald's (Twitter: @McDonalds) has signed a new deal with the Japanese fashion brand, Beams to launch a line of inspired apparel.

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Endemol Shine Group, Silent Boom and Adobe partner to launch Facebook Live Mr. Bean event

Posted on Wed, 05/03/2017 - 17:38 by avantgarde

Endemol Shine Group, Silent Boom and Adobe have patnered to launch the first ever live animated Mr Bean event on Facebook Live this May.

The event which is scheduled to go live today, will let fans to participate as an animated Mr Bean will play a game of charades and interact live with his 70 million Facebook audience.

The livestream will see Mr Bean perform charades using sounds from the recently released Mr Bean Soundboard app.  


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Puck Hcky partners with Snoop Dogg for new hockey apparel line

Posted on Wed, 05/03/2017 - 17:33 by avantgarde

Cordozar Calvin Broadus, Jr., known professionally as Snoop Dogg has partnered with Puck Hcky, a customized hockey apparel brand for the SNOOP x PUCK: A BLAZIN HOT COLLECTION. Puck Hcky, which has worked with some of the biggest name in the rock and metal genres with the likes of artists such as David Ellefson of Megadeth, Doyle Wolfgang Von Frankenstein, 36 Crazyfists and All Hail The Yeti, this new deal will let Push Hcky enter rap and hip-hop world, leading with the biggest name in the game.

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Egmont Publishing unveils Play-Doh showcase magazine

Posted on Fri, 03/31/2017 - 16:52 by avantgarde

Hasbro’s Play-Doh brand is getting its own magazine, thanks to a new deal with Egmont Publishing.

As part of the company’s Showcase magazine series, the special issue will boast a giant poster, stickers and four tubs of the famous putty.

Inside the magazine fans will find animal masks to create, Play-Doh puzzles, craft activities and Play-Doh models to build.

Designed for boys and girls aged from three to six, the issue will be published on April 5th for £3.99.


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20th Century Fox seals deal with State Bicycle Co for Simpsons bikes and apparel

Posted on Thu, 03/23/2017 - 17:14 by avantgarde

20th Century Fox has partnered with State Bicycle Co to create a limited edition range of bikes and apparel featuring the iconic TV series, The Simpsons.

Landing this month, the anew collection features three designs, including Bart and Crossbone, Springfield Character Wrap and Colour Block.

Each design features a complete bike and frame set as well as a line of matching apparel.

The bikes in the range can be fully customised while the apparel collection includes an assortment of cycling bibs, jerseys, socks, caps, seats, straps, backpacks and more.

Tags: 20th Century Fox State Bicycle Co Simpsons Licensing News  

Simba Smovy enter pre-school with Wissper

Posted on Thu, 03/23/2017 - 17:11 by avantgarde

Simba Smoby is gearing up for the launch of a new pre-school toy range based on the popular TV series, Wissper.

The master toy partner will kick-start the pre-school property’s presence within the toy market with a line of dolls, figures, plush and play-sets, hitting shelves this month.

The range is based on the hit series, Wissper, currently airing in the UK on Milkshake and Nick Jr. The show stars a little character called Wissper who can talk to animals and enter exciting worlds of adventure through portals in her house.

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Pepsi and Fox partner Empire Season-3 promotional material

Posted on Tue, 03/21/2017 - 16:38 by avantgarde

Pepsi has confirmed that it will continue its partnership with US broadcaster Fox with the third season of hit drama Empire.

The campaign will begin with the nine-episode 'Emerge' social series; the launch of six limited-edition Empire mini-cans showcasing custom artwork created by artist Jon Moody via which fans can use Shazam to unlock behind-the-scenes content; and a first-ever Empire musical tribute entitled When Cookie Met Lucious, feat. Jamal which will launch in May.

Tags: Pepsi Fox Networks Group News Licensing  

Kimberly Wyatt and Zakti Activewear debut new dancewear range

Posted on Tue, 03/21/2017 - 16:35 by avantgarde

Singer and TV personality Kimberly Wyatt has designed a brand new dance inspired collection with Zakti Activewear.

Developed thanks to Wyatt’s love of dance and fitness, the collection, which was secured by Three60brands for Kimberly with Zakti, boasts 42-pieces spanning leggings, tops, jackets and accessories for women in sizes four to 18 and various pieces of girls clothing for ages five to 13.

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Hudson Jeans unveil Ghost in the Shell inspired apparel

Posted on Fri, 03/17/2017 - 17:15 by avantgarde

Hudson Jeans has released a new line of apparel for the upcoming movie, Ghost in the Shell, following a deal with Paramount Pictures and DreamWorks Pictures.

Earlier this month, Hudson Jeans unveiled a two-month window on a special capsule collection inspired by the film.

The limited edition line is available exclusively through the fashion retailer, which boasts 22 women and men's pieces including distressed denim, military cargo pants and bomber jackets.

Tags: Hudson Jeans Ghost in the Shell Paramount Pictures DreamWorks Pictures News Licensing  


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