Pepsi and Fox partner Empire Season-3 promotional material

Posted on Tue, 03/21/2017 - 16:38 by avantgarde

Pepsi has confirmed that it will continue its partnership with US broadcaster Fox with the third season of hit drama Empire.

The campaign will begin with the nine-episode 'Emerge' social series; the launch of six limited-edition Empire mini-cans showcasing custom artwork created by artist Jon Moody via which fans can use Shazam to unlock behind-the-scenes content; and a first-ever Empire musical tribute entitled When Cookie Met Lucious, feat. Jamal which will launch in May.

Pepsi previously partnered with the series for its second season, featuring placement in the show as sponsorship for the main character Jamal Lyon.

Pepsi's newest Sound Drop artist Tinashe will also have a cameo appearance on the show.

The show will return to screens on March 22nd.



Tags: Pepsi Fox Networks Group News Licensing