Gap unveils new Hot Wheels collections for kids

Posted on Fri, 02/24/2017 - 14:24 by avantgarde

American fashion retailer Gap (Twitter: @Gap) has partnered with Mattel (Twitter: @Mattel) to launch a new capsule collection for toddlers and boys inspired by Mattel’s Hot Wheels (Twitter: @Hot_Wheels) brand.

The collection boasts Hot Wheels signature print and iconic track have been displayed across 12 different styles along with glow in the dark elements and orange accents to help tie in the Hot Wheels brand colour scheme.

As a promotion strategy, Gap will be giving away a free Hot Wheels die-cast with every purchase from February 20th to 27th at its flagship store in London’s Oxford Street and Oxford Circus.

 

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Tags: Gap Hot Wheels Matel Licensing News