Emoji and Sony ink a new licensing agreement

Posted on Mon, 01/30/2017 - 17:46 by avantgarde

The emoji company (Twitter: ) has signed a new licensing agreement with Sony Pictures Animation (Twitter: ) under which Sony gets the rights to use the firm’s registered trademark in connection to Sony’s worldwide merchandising program for the upcoming film ‘The Emoji Movie’ (Twitter: ) later this year.

Both companies will be seen offering unique sets of icons and characters that will target varying audiences.

The companies are confident that there’ll be no confusion in the marketplace since Sony's products will be from their original and proprietary ‘The Emoji Movie’ motion picture content, while the emoji company is offering its own developed icons with the classic look and feel known from the Unicode.


Tags: The Emoji Company Licensing News Sony Pictures Animation The Emoji Movie