Mar 23, 2017

Simba Smovy enter pre-school with Wissper

Written by Avantgarde
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Simba Smoby is gearing up for the launch of a new pre-school toy range based on the popular TV series, Wissper.

The master toy partner will kick-start the pre-school property’s presence within the toy market with a line of dolls, figures, plush and play-sets, hitting shelves this month.

The range is based on the hit series, Wissper, currently airing in the UK on Milkshake and Nick Jr. The show stars a little character called Wissper who can talk to animals and enter exciting worlds of adventure through portals in her house.

To support the new toy range, Simba Smoby is implementing a heavyweight marketing campaign, with a robust TV initiative to push the range in front of pre-schoolers nationwide, along with a dedicated digital site on Tiny Pop.

The intial roll-out will be followed with the launch of further play-sets featuring multiple play mechanics this autumn.

 

Ref: http://www.licensing.biz/news/read/simba-smoby-roars-into-pre-school-with-wissper/045605


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