Simba Smoby is gearing up for the launch of a new pre-school toy range based on the popular TV series, Wissper.
The master toy partner will kick-start the pre-school property’s presence within the toy market with a line of dolls, figures, plush and play-sets, hitting shelves this month.
The range is based on the hit series, Wissper, currently airing in the UK on Milkshake and Nick Jr. The show stars a little character called Wissper who can talk to animals and enter exciting worlds of adventure through portals in her house.
To support the new toy range, Simba Smoby is implementing a heavyweight marketing campaign, with a robust TV initiative to push the range in front of pre-schoolers nationwide, along with a dedicated digital site on Tiny Pop.
The intial roll-out will be followed with the launch of further play-sets featuring multiple play mechanics this autumn.