Mar 17, 2017

Dole and Disney partner to launch Beauty and the Beast branded fruits and vegetables

Written by Avantgarde
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The Walt Disney Company and Dole Food Company are continuing their healthy living mission, with the help of Beauty and the Beast.

As part of the collaboration, the two firms will launch consumer promotions, digital integrations, in-store activities and Disney-branded fruits and vegetables inspired by the new film.

The latest promotion stars Belle, Beast, Lumiere and other characters on Dole bananas, pineapples and salads, which will continue until April 16th.

Disney and Dole will also launch healthy living programs for Disney Pixar’s Cars 3 this summer and Star Wars: The Last Jedi later this year.

 

Ref: http://www.licensing.biz/news/read/dole-and-disney-unveil-beauty-and-the-beast-fruit-and-veg/045566


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