Entertainment One (Twitter: @entonegroup) has unveiled plans for the retail launch of its global entertainment preschool property Peppa Pig.
The series debuted in India in June 2016 on Viacom 18's VOD streaming service VOOT Kids. Peppa Pig has also just made its debut on Nickelodeon preschool Channel Nick Jr. India where it began to air on January 9th 2017.
Building on the show's popularity, eOne is readying the launch of Peppa Pig at retail and has signed the merchandizing and licensing division of Viacom18 - Viacom18 Consumer Products - to represent licensing rights for the brand across India and the Indian subcontinent.
The first line of Peppa Pig products recently rolled out to the Indian market including plush toys, activity sets with many more to come.