Dec 29, 2016

EA and Porsche's 16-year-old licensing deal comes to an end

Written by Avantgarde
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Racing video games aficionados can now rejoice as the 16-year old exclusive licensing deal between Electronic Arts Inc. (Twitter: @EA), an American video game company headquartered in California and Porsche (TwitterL @Porsche), a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans comes to an end.

The deal that was signed in the year 2000 between the two companies, gave EA exclusive rights over the use of Porsche cars in video games and no other video game could use the same. Some games did find their way around the deal either through sub-licensing such as in the case of 2011's Forza Motorsport 4 or using Ruf brand which is an automobile manufacturer that uses unmarked chassis for their vehicles.

The two companies have mutually agreed to continue their relationship under a non-exclusive licensing agreement which means that Porsche cars will now be seen in games published by other developers in the coming years thereby opening the floodgates for Porsche cars in all types of racing games. This however does not mean that Porsche cars will not be seen in games published by EA, in fact, in a recent statement published by a senior executive of EA games, the company will continue to use Porsche cars in upcoming video games.

The deal signed by Porsche 16-years back with Need For Speed: Porsche Unleashed has often been labelled by experts as a shortsighted one and the end of it gives Porsche the opportunity to take the licensing decisions in its own hands and make the most of it.



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