Cheetos, a packaged snacks brand of Frito-Lay (Twitter: @Fritolay), a subsidiary of PepsiCo has launched its first ever online store featuring a range of luxury items.
The store’s collection ranges from jewellery and cosmetics to apparels and cufflinks, all of which is inspired by Chester Cheetah (Twitter: @ChesterCheetah), the official mascot for Cheetos and Chester's Puffcorn. Other interesting additions to the store are a big cat nap sack and nap cap, Chester Cheetah’s Lounge paw, printed toilet paper, oven paw (Mitt) and a Cheeteau Perfume that has been curated with special hand-extracted cheese oils.
Most products in the collection range between $7.99 to $69 with an exception of the jewellery collection that is priced at $20,000 for the ‘Eye of the Cheetah’, a 18k yellow gold ring and earring set.
The complete collection is now available at cheetosstore.com and quickly selling out.