Feld Entertainment Inc., a leading live show production company has partnered with Sesame Workshop (Twitter: @SesameWorkshop), a non-profit organization providing educational learning resources through television, articles, and other media to produce Sesame Street live show tours.
Feld Entertainment will produce and tour live Sesame Street productions in the U.S. Under the deal, the first production will launch in next October and the current Sesame Street Live!tour will continue through the summer.
Feld Entertainment Inc. has also provided its studio as a rehearsal ground for Sesame Street shows and will execute local marketing and sales plans to expand the Sesame Street brand in North America.
In addition to the marketing and other support services, Feld Entertainment Inc.will also help develop licensed consumer products to enhance the live experience for the show.