Nov 17, 2016

Taco Bell debuts its first merchandise store in Las Vegas

Written by Avantgarde
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Taco Bell (Twitter: @tacobell) opened its fourth Taco Bell Cantina store in Las Vegas, U.S this Monday (November 14,2016) featuring alcoholic slushies, a merchandising store, live entertainment and an exhibition kitchen. 

This 24-hour cantina store is its first ever restaurant to have a retail experience selling Taco Bell branded merchandise and memorabilia. The product collection at the store ranges from hats, t-shirts and bags to bikinis, rings, towels and sweatshirts.

Aiming to become a $15 billion brand by 2022 while adding 2,000 new restaurants to its current list of 7000 restaurants globally and 1,00,000 new jobs in the U.S., Taco bell opened this flagship restaurant as an ultimate expression of the Taco Bell brand and lifestyle.

Along with the new retail experience Taco Bell also unveiled a new logo, changing it for the first time since its launch in 1995.

 

Ref: http://www.licensing.biz/news/read/us-taco-bell-debuts-first-merchandise-store/044953


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