Nov 10, 2016

HTI and Zapf Creation partner to launch Baby Annabell and Baby Born branded products

Written by Avantgarde
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HTI, UK's largest independently owned designer and manufacturer of children's toys has struck a multi- territory licensing deal with Zapf Creation to manufacture and supply Baby Annabell and Baby Born branded dolls, prams and pushchairs under these brands which will be available for sale from winter 2017.

The three-year contract grants the firm worldwide rights, excluding the US, German and Austrian markets.

The collections will include a selection of designs with features inspired by real life nursery prams and pushchairs.

This partnership aims to make Baby Annabell and Baby born names globally well known and respected and will also help HTI strengthen its position by increasing its product offering within dolls, prams and pushchairs and also help both firms in expanding business internationally and drive the development of innovative products even further.”



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