Nov 7, 2016

Hasbro's Play-Doh enters the app world

Written by Avantgarde
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Play-Doh, a modelling compound owned by Hasbro and manufactured under its preschool division has now entered the virtual world of gaming through its new application game named Play-Doh Touch.

The application is designed for both iPad and iPhone devices and is available for play for free for any can od Play-Doh or $40 Shape to Life Studio set consisting of seven Play-Doh cans as well as stamps and cutters which can be used to make balloons, wings and musical notes to give life to the virtual characters.

The application will access the phone’s camera to capture the child’s Play-Doh creation and bring it to the virtual mode.

The app is currently available for download in United States.

Ref: http://www.licensing.biz/news/read/hasbro-debuts-play-doh-touch-app-to-bring-creations-to-life/044899


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