The British Museum has successfully secured a partnership with Alibaba Group (Twitter: @AlibabaGroup), world’s leading retail e-commerce company.
Alifish, Alibaba's online licensing platform has been named as the British Museum's e-retailing and merchandise licensing partner in China and its licensed products will be made available to consumers across the territory in a British Museum-branded online store which will be hosted on Alibaba's popular online marketplace Tmall.com.
Alifish will provide e-retailing and data mining support to the firm along with a range of physical retail outlets launched by British Museums’s licensee partner, Alfilo Brands in China.
The British Museum’s collection will be showcased exclusively in China on the Alifish licensing platform and will consist of a range of attractive, quality products inspired by objects from the Museum’s collection.
Alibaba’s data insight will help connect manufacturers with British Museums IP portfolio to develop branded products.