Rovio Entertainment Ltd. (Twitter: @Rovio), a Finnish developer, publisher and distributor of video games has partnered with Toonbox Entertainment Ltd. (Twitter: @ToonBoxEnt), an industry leading creator and producer of visually dynamic animated television shows and films for family audiences worldwide to create a comprehensive consumer products licensing programme for Kit^n^Kate, a successful animated show created for pre-school kids which airs on Rovio’s ToonsTV and showcases two small kittens who through a toy box create experiences, discover different worlds full of adventure and surprises.
Rovio will be the master licensee for Kit^n^Kate globally except in Russia and China for a wide range of consumer product categories and is currently looking out for suitable partners across clothing and toys segment. Kit^n^Kate has acquired a loyal fanbase around the world and the company aims to contribute to the show’s playful teaching method by launching high-quality, meaningful products.
Rovio acted as the master publishing licensee for Kit^n^Kate earlier in March through its association with Kaiken Publishing and this partnership is a step further to expand its collaboration with Toonbox. Rovio’s franchising expertise, long-term outlook and global network will help raise the profile of the franchise.