National Basketball Association (NBA) (Twitter: @NBA) has expanded its global licensing partnership with New Era Cap Company (Twitter: @NewEraCap), a New York based headwear company, making it the official headwear supplier for NBA’s Women’s National Basketball Association (WNBA) (Twitter: @WNBA) and NBA Development League (NBA D-League) (Twitter: @nbadleague).
New Era will be the exclusive producer of caps for various NBA events including the NBA Draft, Conference Finals, and NBA Finals. Products will include the NBA Draft Cap and Official Locker Room Championship Cap.
New Era recently launched the 59FIFTY fitted headwear collection and will unveil lifestyle-inspired products during NBA All-Star 2017 in New Orleans. As a part of the partnership, New Era will also produce all headwear silhouettes with current team marks internationally.
Merchandise will be available at NBAstore.com, neweracap.com, the Flagship NBA Store in New York City, all NBA team venues, and at New Era flagship stores and retailers around the world.