The Canadian singer and songwriter, Justin Bieber (Twitter: @justinbieber) entered into a licensing deal with Bravado, a music merchandising company to launch a 24-piece Purpose Tour collection named after Bieber’s latest album.
The collection became available for sale on October 11, 2016 in three Selfridges (Twitter: @Selfridges) stores and comprises 24 pieces of unisex tour merchandise ranging from caps, t-shirts, sweatshirts and leather goods. Special yellow UK editions and items featuring the Purpose logo in purple are available for the first time exclusively at Selfridges stores and website. Prices range from £30 for a hat to £995 for a leather jacket.
Through this collection the licensing partners aim to open up new outlets for Bieber to express himself and create personal connections with his fans.