20th Century Fox Consumer Products (Twitter: @20thcenturyfox) is all set to launch a new collection of baby products inspired by its series ‘The Simpsons’.
The collection will be out in the European market in 2017 and will expand across the globe thereafter. Fashion Lab is the first licensee to launch its range of baby and nursery soft lines. Fox has also partnered with Sahinler to be the brand’s launch partner in France followed by other markets.
The licensing program, called ‘Made in Springfield’ is a strategic brand extension with an intention to engage with expecting parents who have a real fondness for ‘The Simpsons’.
The collection will include products with hand-drawn graphics and soft colour palette.