Dunkin Donut (Twitter: @DunkinDonuts), an American global donut company and coffeehouse chain based in Massachusetts, Greater Boston has partnered with The Coca-Cola Co. (Twitter: @cocacolaco), an American multinational beverage corporation to launch a line of bottled, ready-to-drink cold coffees in the United States.
This move is inspired by the success of its competitor, Starbucks Corp. who has been selling ready-to-drink coffees in North America since 1994 in collaboration with PepsiCo Inc. and by far enjoys 97 percent of the market share.
With an aim to increase consumption of Dunkin' Donuts coffee and increase brand relevance within existing and new consumers, the company will launch bottled iced coffees in a variety of flavours that will be sold at various grocery, convenience stores, mass merchandisers and Dunkin’ Donut restaurant chains within US.
According to the deal, Coca-Cola will manufacture, distribute, sell and market the ready-to-drink Dunkin’ donut coffees produced using Arabica coffee blends throughout US.
Even though the exact terms of the deal were not disclosed, the companies will equally share net profits from sales of ready-to-drink coffee sold outside the restaurant with select Dunkin’ donut franchisees in US.
The line will be ready for launch in early 2017.