Oct 4, 2016

Character World partners with Asda to bring exclusive bedding range for adults

Written by Avantgarde
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UK based licensed textile manufacturer, Character World (Twitter: @Character_World) has partnered with the British supermarket retailer, Asda (Twitter: @asda) to launch an exclusive line of licensed bed linen for adults. The line will feature a range of classic characters including Star Wars, My Little Pony, Care Bears and Marvel that is aimed at attracting a whole new fan base.

 

https://twitter.com/Licensingbiz/status/781800344753991680

 

The new collection will be available for sale in all Asda stores as well as online from October, 2016 and will consist of duvet covers for single, double and king-sized beds with matching pillowcases and printed cushions.  

With this new line, the manufacturer who has till now created bedding textiles featuring best loved characters for children is all set to expand its creations to young adults and teenagers as well.

 

Ref: http://www.licensemag.com/license-global/character-world-brings-adult-bedding-asda


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