World Wide Fund for nature (WWF) has partnered with Hennes & Mauritz AB (globally recognized as H&M), a Swedish multinational fashion retailer to put forward a limited edition children’s apparel collection with an aim to inspire people to care for the planet.
WWF( Twitter: @WWF) and H&M( Twitter: @hm) have been into successful collaborations since 2011 focusing on different environmental concerns like water stewardship, climate action and a strategic dialogue related to fashion industry’s broader sustainability challenges and opportunities.
The new apparel line, which is now available in H&M stores worldwide includes sweaters, t-shirts, dresses, tights, and pyjamas for kids that are made from organic cotton and feature prints of endangered animals like tiger, panda, leopard, polar bear and finless porpoise. Some apparels also include tag lines such as “roar for wildlife”, “protect my habitat” and “let’s go wild.”
Reportedly, 10 percent of the sales made from this collection will go to WWF to support its initiatives in conserving at-risk species.