Sep 28, 2016

20th Century Fox announces the launch of ‘Fox Presents the Films of Marilyn’ collection

Written by Avantgarde
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20th Century Fox Consumer Products (Twitter: @20thcenturyfox), an American film studio and distributor recently announced the launch of ‘Fox Presents the Films of Marilyn’ collection consisting of individual consumer products and collectibles across categories such as travel, home gifting, food, health and beauty, stationery, beachwear and lingerie, among others. The collection will be inspired by 12 Fox owned classic Hollywood films featuring Marilyn Monroe, a popular cultural icon, actress and model of 1950s and will not only consist of the original film assets but also include exclusive behind the scene pictures of the star.

As a part of this program, Fox Consumer Products has already signed exclusive licensing deals with Designer Fragrances, an UK based fragrance specialist to launch ‘How to Marry a Millionaire’ inspired perfumes for women and gift sets across Europe; MC2 Saint Barth, a luxury beachwear label to launch a range of beachwear, T-shirts and bags; and Bierdronka, Poland’s biggest retail chain who plan to launch their own range of Marilyn Monroe inspired luxury chocolates, ice-creams and a line of health and beauty products.

Marilyn Monroe’s iconic and charismatic global image is sure to drive sales making this deal a huge success for all the parties involved.  

 

Ref: http://licensingbook.com/twentieth-century-fox-consumer-products-launches-exclusive-marilyn-monroe-collection?platform=hootsuite

 

 


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