Cartoon Network recently launched The Powerpuff Girls inspired slippers for kids in collaboration with Eva Flotter, a sub-brand of Action Footwear. Powerpuff Girls which is an American television series that made its debut on Cartoon Network in 1998 up until 2005 was nominated for six Emmy Awards, nine Annie Awards, and a Kids' Choice Award during its run. The series won four awards and receivedpositive viewer response. On April 4, 2016, the series was rebooted in US.
This project will also feature range of Johnny Bravo, Dexter, Gwen and Cartoon Pop inspired slippers. Bradford License India is the licensing agency mediating the deal which has been signed for a period of 18 months.
The collection was launched at the annual distributor’s meet of Eva Flotter on 11th September, 2016. The MD of the brand, Ms. Shalu Agarwal in a recent interview expressed the companies plan to extend the presence of the brand online with this range.