Constellation Brands Inc., a New York based publicly traded drinks company with brands in wine, beer and spirits has partnered with Retro Image Apparel to bring forward a collection of branded bicycle apparel featuring three of the five bestselling imported beer brands under Constellation Brands Inc. - Corona, Modelo and Pacifico.
According to John Schraibman, chief executive officer of Retro Image Apparel, beer-branded apparels are a perennial favourite amongst cyclists and are sure to drive sales.
The licensing deal being mediated by the brands exclusive licensing agency, The Joester Loria Group plans to launch the new apparels by the fall of 2017. The collection will include a range of both men’s and women’s bicycle jerseys, t-shirts, headwear and bottom wear and will be available at independent bike shops, sporting goods stores and online retailers.
Following the launch of Corona and Modelo branded merchandise, a range of Pacifico branded bicycle apparel will be launched in the early half of 2018.