Articles

Internet of Things (IoT)

Aug 18, 2018

Internet of Things or IoT is the development of the Internet in a way that all objects, big or small have network connectivity, allowing them to collect and exchange data. These objects could be vehicles, buildings, physical devices, headphones, lamps, animals, humans, we... [read more]

Brand Story: Tom Bihn

Aug 15, 2018

Tom Bihn (Twitter: @tombihn), named after its founder Tom Bihn, is a Seattle-based company that designs and makes bags and bag accessories. It was established in 1972, became official in 1982 and since has gained a reputation for creating world-class, durable and socially... [read more]

Brand Story: Onitsuka Tiger

Aug 11, 2018

The Onitsuka Tiger, one of the oldest footwear company has an interesting history dating back to 1949 when Kihachiro Onitsuka, a former military officer, created Onitsuka Co Ltd. with a vision for betterment and raising hopes of post-war youth’s self-esteem through athlet... [read more]

Beauty & Personal Care

Aug 10, 2018

Beauty and Personal Care Industry experiences continuous growth year after year at a pretty stable rate throughout the country and overseas. This opens up new opportunities to innovate within this sector and a need for specialized and customized products. [read more]

Celebrity as Brands

Aug 7, 2018

Celebrity branding is hardly a new concept. Since early 1940’s film stars have been seen promoting and posing for products, thereby increasing its market demand. Globally, about $50 billion is invested on celebrity endorsements and corporate sponsorships. Studies conducte... [read more]

Brand Story: Hello Kitty

Aug 5, 2018

Hello Kitty, a cartoon character developed in 1974 by Sanrio Co. Ltd. [Twitter: @sanrio] is one of the truly iconic brands to emerge from Japan. For over four decades, it has enjoyed enormous popularity that never ceases to exist. [read more]

Fair Trade in Fashion

Jul 19, 2018

Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions. Members of the movement advocate the payment of higher prices to exporters, as well as improved social and environmental standards. [read more]

QSR

Jul 12, 2018

A fast food restaurant, also known as a quick service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food cuisine and has minimal table service. The food served in fast food restaurants is typically  offered from a limited menu, co... [read more]

Toy Licensing

Dec 5, 2017

What is Toy Licensing– basically, this is where the owner of a Brand or Brands wants to generate 3rd party income from their Brands. They might not have the capability or interest in commercialising their Brands in every category, and might choose to ‘License’ the rights ... [read more]

Do's and Dont's Of Brand Licensing

Nov 21, 2017

In this article, we will discusssome of the Do’s and the Dont’s of Brand Licensing. THis will also clarify some concepts associated with the subject. [read more]

Brand Licensing

Nov 20, 2017

According to Philip Kotler and Gary Armstrong a brand is defined as “a name, term, sign symbol or combination of these, that identifies the maker or seller of the product” or service. The brand or its legal term, trademark_,_affixed to the product helps the consumer under... [read more]

Franchising vs Licensing

Nov 13, 2017

For a company looking to expand,franchisingandlicensingare often appealing businessmodels. In afranchising model, the franchisee uses another firm’s successful business model and brand name to operate what is effectively an independent branch of the company. Thefranchiser... [read more]

Crowdfunding and its future in India

Nov 6, 2017

India is emerging as the most promising economy in the world. It hosts a population with the dramatically rising middle-class segment. The power of capital formation necessary for crowdfunding lies in the hands of this rapidly increasing middle-class Indians. Presently, e... [read more]

Crowdfunding and how it works

Nov 3, 2017

Crowdfunding is about persuading individuals to each give you a small donation. Once you get thousands of donors, you have some cash on hand. [read more]

Digital marketing vs Social media marketing

Nov 2, 2017

In the new era of marketing, modern marketers need to utilize all the tools at their disposal to identify and capture net new leads. This starts by understanding the difference between digital marketing and social media marketing and how the two work together. [read more]

Future of money: Alternative currency

Nov 1, 2017

Alternatives to cash, like Bitcoin and Uber, may never replace the coins or paper bills in our wallets, but they are creating significant social and economic impacts, and with some design adjustments, could have even greater impact. [read more]

What makes a brand powerful?

Oct 31, 2017

A brand is more than how your logo looks or how beautiful your website is. [read more]

What do we think about brands?

Sep 22, 2017

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Apple. [read more]

Brand and Consumer Relationship

Sep 22, 2017

The way we think about brands needs to change. Earlier they were objects or concepts but now they are like a part of our lives which controls or has significant impact on our emotions. In the past, you had a relationship with a brand. But in this social age, brands are th... [read more]

IoT - Internet of Things

Sep 14, 2017

In the world of people and places and food and brands, a major feat comes from the concept of Internet of Things. Like many people who first google the term IoT and its complicated definition wonder what its all about and how can it help us, the concept is actually pretty... [read more]

Wearable Technology

Sep 12, 2017

Ask anybody what personal technology will look like 10 years from now, and you’ll probably get a wrong answer. A decade ago, almost nobody could predict that more than a million people would buy a watch that not only tells the time, but reads your text messages, checks th... [read more]

Logistics Management In India

Sep 1, 2017

The growing economy has led to the emergence of innovative practices that allow business and public service to operate at a higher growth rate in an environment where the support systems are getting expanded jointly. Logistics and its management has played a very importan... [read more]

Art Licensing - what is it?

Jul 17, 2017

In the world of products and art, licensing plays a very significant role. Manufacturers and companies reach out to artists or vice versa to buy their design or pattern under a legal contract which should yield some royalty to the artist. But the question lies that what i... [read more]

Bulletproof Coffee - Branding

Jul 10, 2017

With the advent of technology came a huge wave of information and fads of all kinds. You name the fad and you can know more about it as well as adapt to it in a matter of days. There was one such fad that broke the internet and continues doing so on regular intervals sinc... [read more]

BrewDog

Feb 20, 2017

From a difficult start to becoming one of the most trending topic on Facebook today, BrewDog (Twitter: @BrewDog) has come a long way in such a short span of time. Through a unique approach and a strong belief in their product, childhood friends James Watt and Martin Dicki... [read more]

Smartphones in 2017

Dec 12, 2016

We are living in a digital age with knowledge advancing at breakneck speed. The revolution of smartphones has taken technological innovation to new levels thereby defining the way we live and experience things around us. Till yesterday, what would have seemed like a far-f... [read more]

Urbanovation

Dec 1, 2016

People continue to be drawn to cities due to the available economic and social opportunities. In fact, the UN predicts that by 2050 the world’s urban population will be as big as the world’s total population in 2002. This urbanization has also brought with it some major c... [read more]

Top Players in Art Licensing

Nov 8, 2016

Art Licensing is the process of licensing an art or design to a manufacturer thereby granting him the right to use the licensed art on products in return for a licensing fee or royalty or as in many cases, both. The copyright of the art remains with the artist/ creator/ o... [read more]

Tesla Model 3

Oct 25, 2016

Earlier this year, Tesla (@TeslaMotors) unveiled its upcoming car - Model 3, the vehicle that CEO Elon Musk (@elonmusk) hopes will take the electric car to the masses. The unveiling happened at the company’s design studio in Hawthorne, California. [read more]

Bob Dylan

Oct 17, 2016

Born on May 24, 1941 in Minnesota, Bob Dylan (named after the poet Dylan Thomas), originally named Robert Allen Zimmerman is a world renowned singer, songwriter and artist. He began his musical journey as a folk singer but later re-established himself as the voice of many... [read more]

Mask House

Oct 17, 2016

Mask House is a brand of Catil Beauty International Ltd (CATIL), a leading beauty enterprise based in Hong Kong that along with their world-renowned skincare manufacturer, GENIC has expanded its distribution market rapidly. [read more]

Elections prediction systems

Oct 14, 2016

Psephology, a term coined in UK in 1952 by R.B. Mc Callum, is a branch of political science that deals with the statistical study of elections using historical voting data, public opinion polls and similar statistical data. [read more]

Eataly

Oct 10, 2016

Founded by Oscar Farinetti in 2004, Eataly is today, the largest Italian marketplace in the world comprising a magnificent combination of speciality restaurants, food and beverage counters, bakery, retail market and a learning centre for food enthusiasts.   [read more]

Lululemon Athletica

Oct 2, 2016

Founded by Dennis J. Chip Wilson in Vancouver, Canada in 1998, Lululemon Athletica (Twitter: @lululemon) is a yoga-inspired, athletic apparel company with a vision to create a community hub for people to learn and discuss physical aspects of healthy living, mindfulness an... [read more]

Yotam Ottolenghi

Sep 27, 2016

Yotam Assaf Ottolenghi (Twitter: @Ottolenghi), a 48-year old Israel-born journalist-turned-chef and an acclaimed cookbook author started his culinary journey in the year 1997 when he moved to London from Tel Aviv to pursue a PhD degree but instead ended up joining a 6-mon... [read more]