Brand Diaries

4 Types of Writing Styles

Posted on Mon, 07/23/2018 - 16:51 by avantgarde

A writer’s style is a reflection of his or her personality, unique voice, and way of approaching the audience and readers.

However, every piece writers write is for a specific purpose—for example, writers may want to explain how something works or persuade people to agree with their point of view. While there are as many writer's styles as there are writers, there are only four general purposes that lead someone to write a piece, and these are known as the four styles, or types, of writing. Knowing all four different types and their usages is important for any writer.


Fair Trade - Fashion

Posted on Thu, 07/19/2018 - 14:37 by avantgarde

Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions. Members of the movement advocate the payment of higher prices to exporters, as well as improved social and environmental standards.

The movement focuses in particular on commodities, or products which are typically exported from developing countries to developed countries.



Posted on Fri, 07/13/2018 - 16:43 by avantgarde

Perception is an interpretation of the situation by a person and it is not an exact recording of it. Perception and organizational behaviour has strong link in smooth process of business operation. It is observed that perception of an employee regarding factors in an organization greatly affect the manner in which he or she reacts in the organization. This process of perceiving events is a complex process that is shaped by individual preconceived notions regarding certain factors.


QSR - Quick Service Restaurants

Posted on Thu, 07/12/2018 - 16:53 by avantgarde

A fast food restaurant, also known as a quick service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food cuisine and has minimal table service. The food served in fast food restaurants is typically  offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided.


Ethics in Marketing

Posted on Wed, 07/11/2018 - 17:04 by avantgarde

Most ethics revolve around moral values of good and bad, right and wrong, which can vary significantly depending on your spiritual, religious, and cultural backgrounds. 

Those practices that result in the greatest good and/or the greatest happiness for all are called ethics.

Thus, in marketing, the goal is to market in ways which create the greatest good, the greatest happiness for all.


Challenges In Human Resource Managment

Posted on Tue, 07/10/2018 - 17:12 by avantgarde

Humans have always been complex and having to manage people has always been tricky. Now, the digital age has added even more complexity to human resource management, like the transparency of social media, the persistence of software updates, and the remoteness of international teams.

This makes human resources a difficult job that’s faced by many challenges. It also means that identifying and overcoming human resource challenges is time, money and effort well spent, since the greatest asset a business can boast are its employees.


Customer Orientation

Posted on Fri, 07/06/2018 - 16:23 by avantgarde

Customer Orientation has been studied frequently and comprehensively around the world. Essentially, it means observing the wishes and needs of the customer, anticipating them and then acting accordingly. Research conducted shows that satisfied, loyal and committed employees are more enthusiastic towards customers, which ultimately leads to more satisfied, loyal and committed customers. This relationship is part of the value profit chain. Roughly described: the more enthusiastic the employees, the more loyal the customer and the higher the profits.



Posted on Thu, 07/05/2018 - 16:37 by avantgarde

The phrase 'entrepreneur' is derived from French word 'Entreprendre' which entail an organizer of musical or other entertainments.

Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. The people who create these businesse are called entrepreneurs.


Flexible Systems Management

Posted on Wed, 07/04/2018 - 16:49 by avantgarde

Flexibility is a type of characteristic in management that facilitates a mixed model manufacturing system to cope up with a certain level of variations in part or product style, without having any interruption in production due to changeovers between models.


Learning and Reinforcement

Posted on Tue, 07/03/2018 - 17:13 by avantgarde

It is a principal motivation for many employees to stay in organizations. Learning has a major impact on individual behaviour as it influences abilities, role perceptions and motivation. Along with its role in individual behaviour, learning is necessary for knowledge management. Knowledge management improves an organization's capacity to obtain, share and use knowledge in order to improve its operations and success.


Recruitment & The Challenges it Carries

Posted on Mon, 07/02/2018 - 17:04 by avantgarde


In human resource management, “recruitment” is the process of finding and hiring the best and most qualified candidate for a job opening, in a timely and cost-effective manner. It can also be defined as the “process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organization”.


Work Stress And Stress Management

Posted on Fri, 06/29/2018 - 16:41 by avantgarde

Stress is a general feature in human existence. It is not related to specific culture, though it is experienced by humans in varied form and intensity. 

Stress in organizations is a wide-spread fact with extensive practical and economic consequences. 

Workplace stress can be explained as the change in one's physical or mental state in response to workplaces that pose an appraised challenge or threat to that employee.

There are some stress concepts such as;


Social Responsibility and Managerial Ethics

Posted on Thu, 06/28/2018 - 10:44 by avantgarde

Social responsibility denotes differentiating right from wrong and doing the right thing. It means being a good corporate inhabitant. Social responsibility is management's obligation to make choices and take actions that contributes to the well-being and interests of society as well as the organization. The concept of CSR is a new phenomenon in the corporate world, the theoretical structure reveals that this concept is developed since many decades. Windsor stated that during 1920, some business leaders hold the idea of responsibility and responsiveness practices (Windsor 2001).


Managing in Global Environment

Posted on Wed, 06/27/2018 - 16:32 by avantgarde

With fast development in business field, management environments are becoming more diverse and multifaceted. Global Organizations are those which operate and compete in more than one country. These are uncertain and unpredictable. The global environment of such companies is a set of forces and conditions exterior of the organization's boundaries that affects the way it operates and shapes its behaviour. These forces alter over time and therefore present global managers have to get many opportunities as well as threats.


Importance of Decision Making in Management

Posted on Tue, 06/26/2018 - 17:05 by avantgarde

Decision-making is the act of making a choice among available alternatives. There are innumerable decisions that are taken by human beings in day-to-day life. In business undertakings, decisions are taken at every step. It is also regarded as one of the important function of management. Managerial functions like planning, organizing, staffing, directing, co­ordinating and controlling are carried through decisions. Decision making is possible when there are two or more alternatives to solve a single problem or difficulty.


Managerial Functions: Planning, Organizing & Controlling

Posted on Mon, 06/25/2018 - 17:01 by avantgarde

Management is an aspect of the business that doesn’t have the same specific duties some of the other parts of the business have. Yet, management like all the other parts of the business have certain functions to guide the operations.


Neuro-linguistic programming (NLP)

Neuro-linguistic programming (NLP) is one of many self-help programs that emerged in the 1970s and '80s but whose popularity has waned somewhat in recent years. The founders of NLP,  and , believe that NLP has something for everybody, the sick and the healthy, individual or corporation.


Web Analytics

Posted on Thu, 01/04/2018 - 09:59 by avantgarde

Web analytics is the collection, reporting, and analysis of website data.  The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

 Web analytics applications can also help companies measure the results of traditional print or broadcast campaigns. It helps to estimate how traffic to a website changes after the launch of a new advertising campaign.


Emotional Intelligence in the Workplace

Posted on Wed, 12/20/2017 - 16:51 by avantgarde

Emotional Intelligence (EI) is the ability to identify and manage your own emotions and the emotions of others. It is generally said to include three skills, that are; (a) Emotional awareness; (b) The ability to harnes


Toy Licensing

Posted on Tue, 12/05/2017 - 16:42 by avantgarde

Asia Pacific is one of the biggest licence-driven traditional toys and games markets globally, with half of the world’s top 10 most heavily licensed toys markets in this region. In almost all these countries the proportion of 0-14 year olds in the total population was below 20% , suggesting that the grown-up population also has a say in which licensed toys are purchased. 


Toy Licensing

Posted on Mon, 12/04/2017 - 17:03 by avantgarde

What is Toy Licensing – basically, this is where the owner of a Brand or Brands wants to generate 3rd party income from their Brands. They might not have the capability or interest in commercialising their Brands in every category, and might choose to ‘License’ the rights to particular product categories to companies focused on those products. These companies can then use the imagery, logos and other assets owned by the Brand holder.


Do's and Dont's Of Brand Licensing

Posted on Tue, 11/21/2017 - 16:58 by avantgarde

In this article, we will discuss some of the Do's and the Dont's of Brand Licensing. THis will also clarify some concepts associated with the subject. 



Brand Licensing

Posted on Mon, 11/20/2017 - 16:59 by avantgarde

According to Philip Kotler and Gary Armstrong a brand is defined as “a name, term, sign symbol or combination of these, that identifies the maker or seller of the product” or service. The brand or its legal term, trademarkaffixed to the product helps the consumer understand where it was manufactured or produced. 


Franchising vs Licensing

Posted on Mon, 11/13/2017 - 17:05 by avantgarde

For a company looking to expand, franchising and licensing are often appealing business models. In a franchising model, the franchisee uses another firm's successful business model and brand name to operate what is effectively an independent branch of the company. The franchiser maintains a considerable degree of control over the operations and processes used by the franchisee, but also helps with things like branding and marketing support that aid the franchise. The franchiser also typically ensures that branches do not cannibalize each other's revenues.


Privacy in the digital age

Posted on Fri, 11/10/2017 - 17:10 by avantgarde

Advances in information communication technology are dramatically improving real-time communication and information-sharing. By improving access to information and facilitating global debate, they foster democratic participation. By amplifying the voices of human rights defenders and helping to expose abuses, these powerful technologies offer the promise of improved enjoyment of human rights.


Who is a Tech Evangelist?

Posted on Tue, 11/07/2017 - 17:06 by avantgarde

Technical Evangelists are eclectic people . Many companies have them and many evangelists do their jobs completely differently. This is because "technology evangelist" has no set definition of what the job is. The best explanation of what they do is being the special operations division of a company. They solve whatever problem their company faces in relation to technology, the public and internal culture. Evangelists have to be very good programmers to be successful.


Crowdfunding Scenario And Its Future In India

Posted on Mon, 11/06/2017 - 16:48 by avantgarde

India is emerging as the most promising economy in the world. It hosts a population with the dramatically rising middle-class segment. The power of capital formation necessary for crowdfunding lies in the hands of this rapidly increasing middle-class Indians. Presently, equity crowdfunding has not been a popular model in India. 

Crowdfunding and how it works

Posted on Fri, 11/03/2017 - 16:58 by avantgarde

 is about persuading individuals to each give you a small donation. Once you get thousands of donors, you have some cash on hand.

This has all become possible in recent years thanks to the array of websites that allow nonprofits, artists, musicians and businesses to raise money. This is the social media version of fundraising.

There are more than 600 crowdfunding platforms around the world.


Digital marketing VS Social media marketing

Posted on Thu, 11/02/2017 - 16:48 by avantgarde

In the new era of marketing, modern marketers need to utilize all the tools at their disposal to identify and capture net new leads. This starts by understanding the difference between digital marketing and social media marketing and how the two work together.


Digital signatures and Digital signature certificates (DSC)

Posted on Thu, 11/02/2017 - 15:15 by avantgarde

Many people confuse digital signature with digital certificate but actually it is not the same. A digital signature is an electronic signature issued by an authority after appropriate verification. The reason for the verification is to make the digital or electronic signature authentic. A digital signature has many advantages. Firstly, it is portable. Secondly, it cannot be copied. Due to its immense security softwares provided by the certifying authority, it becomes impossible to copy the electronic signature. Thirdly, it is portable.


Future of money: Alternative currency

Posted on Wed, 11/01/2017 - 17:14 by avantgarde

Alternatives to cash, like Bitcoin and Uber, may never replace the coins or paper bills in our wallets, but they are creating significant social and economic impacts, and with some design adjustments, could have even greater impact.

Alternative currency is a privately developed form of money that is used as a substitute to national currency in designated areas. It is not regulated by national governments or banks. 


What makes a brand powerful?

Posted on Tue, 10/31/2017 - 16:54 by avantgarde

A brand is more than how your logo looks or how beautiful your website is.

Powerful brands attract and engage with their chosen target audience. They can help you win clients, differentiate your business from competitors and therefore make growing your business much easier.

So what actually makes a powerful brand?


Cryptography and the techno era

Posted on Sat, 10/07/2017 - 21:01 by avantgarde

Here we are in 2017, the Technological era and most of our lives are spent using technology. We often wonder if our work on the internet is safe or not, this is where cryptography plays its role. 

Cryptography is the science of providing security for information and resources by using appropriate technologies.

It can be used for non-technological reasons like hiding physical messages, or creating ciphers so that only you and your friends can read your messages, but nowadays it is used for more vital reasons. It is the basis for Data Encryption. 


What do we think about brands?

Posted on Fri, 09/22/2017 - 16:51 by avantgarde

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Apple.

You know what you’re going to get with a well-branded product or service.

In another sense, a brand is a combination of logo, words, type font, design, colors, personality, price, service, etc.

It’s also a bundle of attributes. Think of Honda, for instance, and your first thoughts are going to be something like “well built, comfortable, Stylish” and, most of all, “safety.”


Brand and Consumer Relationship

Posted on Fri, 09/22/2017 - 16:25 by avantgarde

The way we think about brands needs to change. ,earlier they were objects or concepts but now they are like a part of our lives which controls or has significant impact on our emotions. In the past You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater customer loyalty.

A brand at first started out as an identifying mark, something used to identify or differentiate products from one another. But now brand is something applied to what products you make.


IoT - Internet of Things

Posted on Thu, 09/14/2017 - 11:07 by avantgarde

In the world of people and places and food and brands, a major feat comes from the concept of Internet of Things. Like many people who first google the term IoT and its complicated definition wonder what its all about and how can it help us, the concept is actually pretty simple to begin with.

Internet of Things is a term made up of two words, Internet which is any broadband connection and things which can be anything from your phone to your watch or your house. Yes thats right, even your house can be covered under this interesting concept.


Wearable Technology

Posted on Tue, 09/12/2017 - 17:10 by avantgarde

Ask anybody what personal technology will look like 10 years from now, and you’ll probably get a wrong answer. A decade ago, almost nobody could predict that more than a million people would buy a watch that not only tells the time, but reads your text messages, checks the weather and tracks your workouts, too. But that’s exactly what happened.


Logistics Management In India

Posted on Fri, 09/01/2017 - 16:47 by avantgarde

The growing economy has led to the emergence of innovative practices that allow business and public service to operate at a higher growth rate in an environment where the support systems are getting expanded jointly. Logistics and its management has played a very important role in defining the effectiveness of business and the value it holds for its customers.

Brands depend on the value logistics adds to their name as customers these days are mostly interested in their own convenience and they see the brands and their logistics system to satisfy their needs at the earliest.

Tags: logistics freight movement infrastructure solutions  

The future has arrived with Artificial Intelligence

Posted on Thu, 08/10/2017 - 11:43 by avantgarde

Artificial intelligence (AI) has been defined as a branch of computer science that focuses on the creation of intelligent machines that work and react like humans. The overall research goal of artificial intelligence is to create technology that allows computers and machines to function in an intelligent manner

There are two core parts of AI:

Tags: AI Artificial Intelligence Weak AI Strong AI  

Art Licensing - Who, What, How

Posted on Mon, 07/17/2017 - 09:50 by avantgarde

In the world of products and art, licensing plays a very significant role. Manufacturers and companies reach out to artists or vice versa to buy their design or pattern under a legal contract which should yield some royalty to the artist. But the question lies that what is art licensing? How big is the industry? How does it work? This article will clear all the doubts one has while thinking about art licensing.

Tags: Art Licensing  

Bulletproof Coffee - A Brand with the Miracle drink

Posted on Mon, 07/10/2017 - 12:13 by avantgarde

With the advent of technology came a huge wave of information and fads of all kinds. You name the fad and you can know more about it as well as adapt to it in a matter of days. There was one such fad that broke the internet and continues doing so on regular intervals since 2014. 

Tags: Dave Asprey Bulletproof Coffee Biohacking  

Smiley teams up with Brekka for the festival season

Posted on Thu, 06/08/2017 - 18:40 by avantgarde

With the Primavera and Download festivals underway, Smiley (Twitter: ) has announced a new collaboration with Italian fashion brand Brekka, designed specifically for festivalgoers.

The exclusive capsule collection will consist of apparel and accessories that leverages Smiley’s roots in festival fashion and Brekka’s reputation for creating outdoor inspired fashion and accessories.

Tags: Smiley Brekka Licensing News  

Beams rolls-out McDonald's inspired apparel line

Posted on Thu, 06/08/2017 - 18:31 by avantgarde

McDonald's (Twitter: @McDonalds) has signed a new deal with the Japanese fashion brand, Beams to launch a line of inspired apparel.

Tags: Beams McDonalds News Licensing  

Endemol Shine Group, Silent Boom and Adobe partner to launch Facebook Live Mr. Bean event

Posted on Wed, 05/03/2017 - 17:38 by avantgarde

Endemol Shine Group, Silent Boom and Adobe have patnered to launch the first ever live animated Mr Bean event on Facebook Live this May.

The event which is scheduled to go live today, will let fans to participate as an animated Mr Bean will play a game of charades and interact live with his 70 million Facebook audience.

The livestream will see Mr Bean perform charades using sounds from the recently released Mr Bean Soundboard app.  


Tags: Endemol Shine Group Silent Boom Adobe Mr. Bean Licensing News  

Puck Hcky partners with Snoop Dogg for new hockey apparel line

Posted on Wed, 05/03/2017 - 17:33 by avantgarde

Cordozar Calvin Broadus, Jr., known professionally as Snoop Dogg has partnered with Puck Hcky, a customized hockey apparel brand for the SNOOP x PUCK: A BLAZIN HOT COLLECTION. Puck Hcky, which has worked with some of the biggest name in the rock and metal genres with the likes of artists such as David Ellefson of Megadeth, Doyle Wolfgang Von Frankenstein, 36 Crazyfists and All Hail The Yeti, this new deal will let Push Hcky enter rap and hip-hop world, leading with the biggest name in the game.

Tags: Puck Hcky Snoop Dogg News Licensing  

Disney celebrates the 30th anniversary of its Glendale store with limited edition product line

Posted on Fri, 03/31/2017 - 16:58 by avantgarde

Celebrating 30 years since the historic launch of the Glendale, California store in 1987, the firm is offering a line-up of limited edition 30th anniversary products, including a set of special anniversary Tsum Tsums.

The Disney Store is marking the 30th anniversary of its grand opening in California with a host of in-store celebrations and limited edition products.

Tags: News Disney Glendale  

American Crew rolls out Elvis tribute week

Posted on Fri, 03/31/2017 - 16:56 by avantgarde

American Crew is sponsoring Berklee College of Music’s Institute for Creative Entrepreneurship celebration of Elvis Presely, through a series of educational events.

Kicking off on April 3rd for a week at the Berklee campus in Boston, the event series, dubbed Music Makes an Artist, Style Makes an Icon, is designed to celebrate Elvis' musical and cultural legacy and his iconic approach to artistry.

The deal will feature panels of experts on Presley and guest speakers, as well as events inspired by his music, personal style and legacy.

Tags: American Crew Berklee College of Music's Institute for Creative Entrepreneurship Elvis Presely News  

Egmont Publishing unveils Play-Doh showcase magazine

Posted on Fri, 03/31/2017 - 16:52 by avantgarde

Hasbro’s Play-Doh brand is getting its own magazine, thanks to a new deal with Egmont Publishing.

As part of the company’s Showcase magazine series, the special issue will boast a giant poster, stickers and four tubs of the famous putty.

Inside the magazine fans will find animal masks to create, Play-Doh puzzles, craft activities and Play-Doh models to build.

Designed for boys and girls aged from three to six, the issue will be published on April 5th for £3.99.


Tags: Egmont Publishing Play-Doh Hasbro Licensing News  

20th Century Fox seals deal with State Bicycle Co for Simpsons bikes and apparel

Posted on Thu, 03/23/2017 - 17:14 by avantgarde

20th Century Fox has partnered with State Bicycle Co to create a limited edition range of bikes and apparel featuring the iconic TV series, The Simpsons.

Landing this month, the anew collection features three designs, including Bart and Crossbone, Springfield Character Wrap and Colour Block.

Each design features a complete bike and frame set as well as a line of matching apparel.

The bikes in the range can be fully customised while the apparel collection includes an assortment of cycling bibs, jerseys, socks, caps, seats, straps, backpacks and more.

Tags: 20th Century Fox State Bicycle Co Simpsons Licensing News  

Simba Smovy enter pre-school with Wissper

Posted on Thu, 03/23/2017 - 17:11 by avantgarde

Simba Smoby is gearing up for the launch of a new pre-school toy range based on the popular TV series, Wissper.

The master toy partner will kick-start the pre-school property’s presence within the toy market with a line of dolls, figures, plush and play-sets, hitting shelves this month.

The range is based on the hit series, Wissper, currently airing in the UK on Milkshake and Nick Jr. The show stars a little character called Wissper who can talk to animals and enter exciting worlds of adventure through portals in her house.

Tags: Simba Smoby Wissper Licensing News  

Pepsi and Fox partner Empire Season-3 promotional material

Posted on Tue, 03/21/2017 - 16:38 by avantgarde

Pepsi has confirmed that it will continue its partnership with US broadcaster Fox with the third season of hit drama Empire.

The campaign will begin with the nine-episode 'Emerge' social series; the launch of six limited-edition Empire mini-cans showcasing custom artwork created by artist Jon Moody via which fans can use Shazam to unlock behind-the-scenes content; and a first-ever Empire musical tribute entitled When Cookie Met Lucious, feat. Jamal which will launch in May.

Tags: Pepsi Fox Networks Group News Licensing  

Kimberly Wyatt and Zakti Activewear debut new dancewear range

Posted on Tue, 03/21/2017 - 16:35 by avantgarde

Singer and TV personality Kimberly Wyatt has designed a brand new dance inspired collection with Zakti Activewear.

Developed thanks to Wyatt’s love of dance and fitness, the collection, which was secured by Three60brands for Kimberly with Zakti, boasts 42-pieces spanning leggings, tops, jackets and accessories for women in sizes four to 18 and various pieces of girls clothing for ages five to 13.

Tags: Kimberly Wyatt Zakti Activewear Licensing News  

Hudson Jeans unveil Ghost in the Shell inspired apparel

Posted on Fri, 03/17/2017 - 17:15 by avantgarde

Hudson Jeans has released a new line of apparel for the upcoming movie, Ghost in the Shell, following a deal with Paramount Pictures and DreamWorks Pictures.

Earlier this month, Hudson Jeans unveiled a two-month window on a special capsule collection inspired by the film.

The limited edition line is available exclusively through the fashion retailer, which boasts 22 women and men's pieces including distressed denim, military cargo pants and bomber jackets.

Tags: Hudson Jeans Ghost in the Shell Paramount Pictures DreamWorks Pictures News Licensing  

Dole and Disney partner to launch Beauty and the Beast branded fruits and vegetables

Posted on Fri, 03/17/2017 - 17:13 by avantgarde

The Walt Disney Company and Dole Food Company are continuing their healthy living mission, with the help of Beauty and the Beast.

As part of the collaboration, the two firms will launch consumer promotions, digital integrations, in-store activities and Disney-branded fruits and vegetables inspired by the new film.

The latest promotion stars Belle, Beast, Lumiere and other characters on Dole bananas, pineapples and salads, which will continue until April 16th.

Tags: Dole Food Company The Walt Disney Company Licensing News  

Playmobil and London Fire Brigade partner to teach children about fire safety

Posted on Wed, 03/15/2017 - 17:47 by avantgarde

Playmobil and London Fire Brigade are marking the end of a successful partnership, with a £2,300 donation to the Brigade’s charities of choice.

The donation comes after the Brigade engaged almost 400,000 children to teach them about fire safety in the Brigade’s 150th year.

A sing-a-long stop-motion video kicked of the partnership, which featured a crew of Playmobil firefighters, to ensure kids knew who to call when they were in danger.

Tags: Playmobil London Fire Brigade News Licensing  

Supreme and Lacoste partner to launch spring collection

Posted on Wed, 03/15/2017 - 17:45 by avantgarde

Streetwear brand Supreme has joined forces with Lacoste for a brand new 45-piece collection for spring.

The range stars pieces that highlight each brand’s signatures, for example a 90s track suit comes in the classic Supreme red and white colours, while Lacoste’s style has been portrayed through a line of cable-knit V-neck jumpers.

Other items include harrington jackets, tennis jumpers, jersey polos, pique shorts and more.

Fans will be able to get their hands on the collection, when it arrives in stores and online later this week.


Tags: Supreme Lacoste Licensing News  

Hasbro partners with Harmonix Music Systems for its latest music mixing game

Posted on Tue, 03/14/2017 - 17:02 by avantgarde

Hasbro has developed its latest music mixing game, thanks to a new deal with video game developer Harmonix Music Systems.

Dubbed Dropmix, the game uses technology that encourages players to create unique mixes of songs by playing cards on a game board connected to an app.

Slated to launch this September, the game boasts an electronic board and 60 Dropmix cards across multiple music genres.

Steve Janiak, CEO of Harmonix, added: “Our collaboration with Hasbro has enabled us to create the next evolution of musical play.

Tags: Harmonix Music Systems Hasbro Licensing News  

Krispy Kreme and Lionsgate partner for Power Ranger donuts in US

Posted on Tue, 03/14/2017 - 16:59 by avantgarde

Krispy Kreme Donuts has teamed up with Lionsgate for a promotion for the Power Rangers movie, set to launch in cinemas on March 24th.

Available online at, Krispy Kreme’s Angel Grove shop is a digital representation of the Krispy Kreme shop featured in the Power Rangers movie. Filmed using Matterport technologies, the shop allows fans worldwide to virtually experience the shop, filled with sneak peeks at scenes from the movie not yet seen.

Tags: Krispy Kreme Lionsgate Licensing News Power Rangers  

Cartoon Network releases new TV and console gaming property

Posted on Tue, 03/14/2017 - 16:54 by avantgarde

Cartoon Network is powering up a new connected world of original heroes across the TV and gaming landscape via a new animated series, OK K.O. Let’s Be Heroes.

The multi-platform content will span a new integrated console game, jointly developed with the indie video game studio Capybara Games.

Produced by Cartoon Network Studios, the new series will follow the adventures of K.O., a kid attempting to level up and be the best he can be in a dynamic universe of friends and foes.

Tags: Cartoon Network OK K.O. Let’s Be Heroes Licensing News  

Rochelle Humes and Athena Brands partner to launch new cosmetic collection

Posted on Wed, 03/08/2017 - 17:11 by avantgarde

Singer and TV presenter, Rochelle Humes, is readying her new cosmetics collection that has been designed to adapt to multiple skin tones.

Dubbed Hi Glow, the collection spans lip balm, a body bronzing contour stick, shimmer oil, bronzing balm and more, with prices starting from £4.99.

Developed with licensee Athena Brands, the range will be available exclusively from Superdrug stores starting March 15th.


Tags: Athena Brands Rochelle Humes News Licensing  

Eva Longoria unveils her fashion range

Posted on Wed, 03/08/2017 - 17:09 by avantgarde

Actress and fashion designer, Eva Longoria, has unveiled her brand new fashion range, in partnership with Sunrise Brands.

Dubbed the Eva Longoria Collection, fans will be able to get their hands on the items via an online store, which will boast behind the scenes video content.

The range spans dresses, denim, novelty knits, jackets, statement tshirts and workwear separates.

With prices ranging from $39 to $159, Longoria’s collection emphasises her own style while offering women a modern style that features key fabrics.


Tags: Eva Longoria Sunrise Brands Licensing News  

The Moomins visit Kew Gardens for a Easter Experience

Posted on Tue, 03/07/2017 - 17:31 by avantgarde

The Moomins are set to visit London’s Kew Gardens this Easter, with a brand new experience for fans to enjoy.

Guests can expect an activity packed day out at the gardens, which will be filled with flowering daffodils, magnolias and crocuses.

Kicking off at Victoria Gate, an interactive trail will explore the hidden depths of the gardens, which will finish up at the Moomin Camp in the wild woodland of the Conservation Area.

Tags: The Moomins Kew Gardens Licensing News  

Character World unveils LEGO Batman bed sets

Posted on Tue, 03/07/2017 - 17:28 by avantgarde

Character World has revealed a new line of LEGO Batman bed sets to coincide with the success of the animated film.

The line includes a duvet cover with matching pillow case, pillows, ponchos and fleece blankets. featuring colourful designs based on scenes from the film.

The new collection will be available throughout the U.K. and Europe in a variety of retailers and online.


Tags: Character World LEGO Batman Licensing News  

Cartoon Network signs new licensing deals for Powerpuff girls

Posted on Mon, 03/06/2017 - 16:59 by avantgarde

Turner’s Cartoon Network EMEA today announces its latest partners signed to the apparel and accessories category for The Powerpuff Girls in the UK, following the recent unveiling of London-based fashion label Fyodor Golan’s autumn/winter 2017 collaboration inspired by the animated series' iconic trio of main characters.

The full range of The Powerpuff Girls x Fyodor Golan products includes an assortment of outerwear, tops, sweatshirts, skirts, dresses and trousers, for powerful women, as well as a “mini-me” collection for aspiring young girls.

Tags: Cartoon Network Powerpuff Girls Fyodor Golan Licensing News  

Sarovski readies Beauty and Beast jewellery line

Posted on Mon, 03/06/2017 - 16:56 by avantgarde

Swarovski is set to release its own range of licensed jewellery to coincide with the launch of the highly anticipated Beauty and the Beast live action remake.

Atelier Swarovski has created a feminine jewelry collection inspired by the film's themes of inner beauty and female empowerment. The mystical rose at the heart of Beauty and the Beast is the centerpiece of the collection, reimagined using Swarovski's crystal Pointiage technique across a range of necklaces, bracelets, rings and earrings.

Tags: Sarovski Beauty and Beast Licensing News  

Smiley signs new partnership with China's Best Seller Group

Posted on Fri, 03/03/2017 - 17:09 by avantgarde

Smiley has partnered with Best Seller Group, one of China’s leading fashion chains operating more than 8,000 stores in over 300 cities throughout China to launch a new apparel collection for spring-summer 2017.

The new collection will be available for sale in all Best Seller’s Only stores and includes oversized dresses, asymmetric dresses, baggy tees and more.


Tags: Smiley Best Seller Group Licensing News  

Grumpy Cat unveils new line of cat toys

Posted on Fri, 03/03/2017 - 17:02 by avantgarde

Grumpy Cat, the subject of a popular internet meme has launched a new line of cat toys exclusively at PetSmart.

Designed to celebrate the iconic cat’s grumpy nature, the collection includes toys with features such as squeakers and crinkle, as well as catnip and includes over 15 items that have been designed, including the cucumber toy, door knob hanger toy, catnip cigar and hairball toy.


Tags: Grumpy Cat PetSmart News Licensing  

London Undercover unveils its Mr Men accessories collection

Posted on Thu, 03/02/2017 - 17:06 by avantgarde

London Undercover (Twitter: @LDNUNDERCOVER), a British fashion label has partnered with the iconic Mr Men (Twitter: @MrMenOfficial) brand to launch a new line of Mr Men accessories for men.

Tags: Mr Men London Undercover Licensing News  

Hot Topic unveils new capsule collection for Beauty and the Beast

Posted on Thu, 03/02/2017 - 16:55 by avantgarde

Hot Topic (Twitter: @HotTopic), a US retail outlet has partnered with Disney Consumer Products (Twitter: @Disney) to launch a new capsule collection for the upcoming Beauty & the Beast remake.

Tags: Hot Topic Disney Consumer Products Beauty and the Beast  

Bill Gates warns the world leaders about Bio-Terrorism at the Munich Security Conference

Posted on Wed, 03/01/2017 - 18:23 by avantgarde

Speaking at the Munich Security Conference, the billionaire Microsoft co-founder turned philanthropist, Bill Gates warned the world of the raging threat of wide-scale bio-terrorism against mankind and the dire need to invest in vaccine innovation. 

Tags: Munich Security Conference Bill Gates Bio-Terrorism News  

Paws Inc. and King Feature Syndicate secure merchandising deals for Garfield

Posted on Fri, 02/24/2017 - 14:46 by avantgarde

Paws Inc., an American comic studio and production company founded by cartoonist Jim Davis to support the Garfield series, comic strips and its licensing and King Feature Syndicate (Twitter:@KingFeatures), a print syndication company that distributes about 150 comic strips, newspaper columns, editorial cartoons, puzzles and games to nearly 5,000 newspapers worldwide have signed new deals to launch a new line of Garfield-inspired accessori

Tags: King Feature Syndicate Paws Inc. Licensing News  

Gap unveils new Hot Wheels collections for kids

Posted on Fri, 02/24/2017 - 14:24 by avantgarde

American fashion retailer Gap (Twitter: @Gap) has partnered with Mattel (Twitter: @Mattel) to launch a new capsule collection for toddlers and boys inspired by Mattel’s Hot Wheels (Twitter: @Hot_Wheels) brand.

Tags: Gap Hot Wheels Matel Licensing News  

Nickelodeon debuts the SpongeBob Gold International campaign at the London Fashion week

Posted on Thu, 02/23/2017 - 17:09 by avantgarde

To mark the SpongeBob Gold international campaign this year, Nickelodeon & Viacom Consumer Products (NVCP) has debuted the SpongeBob Gold fashion collection at London Fashion Week.

The collaboration with six international designers, including Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim, features clothing for men and women.

Available for fans from May 2017, the range spans footwear, accessories and jewellery.

Tags: Nickelodeon SpongeBob Viacom Consumer Products Licensing News  

WWE publishes its first official book of rules

Posted on Thu, 02/23/2017 - 17:06 by avantgarde

WWE (Twitter: @WWE) has published its first official book of rules, featuring more than 200 pages of rules, drawings and diagrams.

Labelled 'The Official WWE Book of Rules (And How to Break Them)', fans can learn about how WWE superstars such as John Cena, Roman Reigns and The New Day are following in the footsteps of legends like The Undertaker and WWE Hall of Famers Ric Flair and Shawn Michaels to reshape the rules of sports-entertainment.

Tags: WWE News  

Sanrio and Microsoft bring HoloLens for Hello Kitty actiongram

Posted on Thu, 02/23/2017 - 17:02 by avantgarde

Sanrio has partnered with Microsoft HoloLens to develop a series of new Actiongram theme packs starring the popular Hello Kitty.

The first, launched earlier this month, features 14 Hello Kitty holograms, with further additions including the likes of Badtz-Maru, Keroppi and Pompompurin joining the line at a later date.

The new Hello Kitty content that is both fun and unique provides an immersive and interactive storytelling experience with the mixed reality filming techniques


Tags: Sanrio Hello Kitty Microsoft HoloLens Licensing News  

Berkshire Blanket and Home Co. launches The Rainbow Fish inspired bedding

Posted on Wed, 02/22/2017 - 17:26 by avantgarde

The Rainbow Fish, an award-winning children’s book is expanding its licensing programme into bedding and homewares under a new partnership with Berkshire Blanket and Home Co.

The collection will consist of Rainbow Fish blankets, throws, quilts, nap mats and wearables.

Originally published in 1992, the Rainbow Fish series has sold over 30 million copies worldwide. It was the first book to use holographic foil in order to make the Rainbow Fish shimmer.


Tags: Berkshire Blanket and Home Co.  

L'Oréal unveils Beauty and the Beast make-up collection in Italy

Posted on Wed, 02/22/2017 - 17:23 by avantgarde

Just in time for Disney’s (Twitter: @Disney) anticipated live action Beauty and the Beast remake that hits cinemas next month, L'Oréal (Twitter: @Loreal) has launched a make-up collection inspired by the film.

Seven characters from the film have been given their very own lipstick and nail polish photos of which were recently posted on Instagram.

Tags: Beauty and the Beast Disney L'Oréal Licensing News  

20th Century Fox and Lidl partner to bring first Ice Age baby collection

Posted on Wed, 02/22/2017 - 17:17 by avantgarde

20th Century Fox Consumer Products (Twitter:@20thcenturyfox) and Lidl (Twitter: @lidl) have partnered to launch the first baby line based on the hit animated movie franchise Ice Age.

Tags: 20th Century Fox Consumer Products Lidl Licensing News  

Brand Story: BrewDog

Posted on Mon, 02/20/2017 - 17:30 by avantgarde

From a difficult start to becoming one of the most trending topic on Facebook today, BrewDog (Twitter: @BrewDog) has come a long way in such a short span of time. Through a unique approach and a strong belief in their product, childhood friends James Watt and Martin Dickie were able to successfully change the fate of BrewDog.

Tags: BrewDog R&A  

Brand Story: BrewDog

Posted on Mon, 02/20/2017 - 17:30 by avantgarde

From a difficult start to becoming one of the most trending topic on Facebook today, BrewDog (Twitter: @BrewDog) has come a long way in such a short span of time. Through a unique approach and a strong belief in their product, childhood friends James Watt and Martin Dickie were able to successfully change the fate of BrewDog.

Tags: BrewDog R&A  

Amscan launches LEGO Batman Movie themed party accessories line

Posted on Thu, 02/16/2017 - 16:48 by avantgarde

Amscan (Twitter: @amscanuk), the largest designer, manufacturer and distributor of decorated party goods and party accessories in the world. has partnered with LEGO to launch a new LEGO Batman Movie themed party accessories line.

The range features a collection of party items, from disposable tableware to letter banner decorations, postcard invitations and foil balloons.

Tags: LEGO Batman Movie Amscan Licensing News  

Contenders Clothing designs WWE inspired briefs

Posted on Thu, 02/16/2017 - 16:45 by avantgarde

Men’s lifestyle apparel brand, Contenders Clothing (Twitter: @ContendersUSA) has partnered with WWE (Twitter: @WWE) to design a line of WWE-inspired briefs.

The WWE Contenders Collection range boasts adult and youth size boxer briefs that feature WWE superstars John Cena, Roman Reigns, AJ Styles, Dean Ambrose, Randy Savage, Ric Flair and Stone Cold Steve Austin.

Tags: Contenders Clothing WWE Licensing News  

ISRO successfully launches 104 satellites

Posted on Thu, 02/16/2017 - 16:43 by avantgarde

India’s space agency Indian Space Research Organisation (ISRO) successfully launched 104 satellites by 's Polar Satellite Launch Vehicle (PSLV) in a single mission on Wednesday, thereby setting a world record of launching the most satellites at one go.

PSLV-C37 carrying the 104 satellites lifted off from the first launch pad at Satish Dhawan Space Centre in Sriharikota at 9.28am.

Tags: ISRO News  

Discovery and Macy'd partner to debut Say Yes to the Prom dress collection

Posted on Wed, 02/08/2017 - 14:13 by avantgarde

Discovery Consumer Products (Twitter: @Discovery) has inked a new deal with retailer Macy’s (Twitter: @Macys), to be the exclusive retail home for the Say Yes to the Prom dress and jewellery line.

Tags: Macy's Discovery Consumer Products Say Yes to the Prom dress Licensing News  

GameCo and Studio Canal partner to develop Terminator 2 casino games

Posted on Wed, 02/08/2017 - 13:56 by avantgarde

Gaming specialist GameCo (Twitter: @GameCoInc) has partnered with the Terminator franchise owner, Studiocanal S.A.S (Twitter: @STUDIOCANAL) to develop a trio of new casino games based on the iconic science fiction film, Terminator 2: Judgement Day across the US by the end of the year.

Tags: GameCo Studio Canal S.A.S Licensing Terminator 2 News  

Disney unveils its 'Color by Disney' App

Posted on Wed, 02/08/2017 - 13:50 by avantgarde

Disney (Twitter: @Disney) has released Color by Disney, the latest app that aims to build on the recent trend of adult coloring books.

The app features designs from Disney's huge stable of animated films including recent hits such as Frozen and Moana, as well as classics such as Beauty & the Beast, The Lion King and The Little Mermaid.

The app itself is free, however you can pay to subscribe on the US App store for unlimited access to the Disney art collection. 

Tags: Disney News  

RHS announces collaboration with Coast

Posted on Mon, 02/06/2017 - 14:46 by avantgarde

The Royal Horticultural Society (RHS) (Twitter: @The_RHS) has announced that women's contemporary occasionwear brand Coast will be launching a Limited Edition collection of dresses and separates, inspired by the RHS Lindley Library in summer 2017.

Tags: The Royal Horticultural Society  

Entertainment One prepares Peppa Pig retail launch throughout India

Posted on Mon, 02/06/2017 - 14:44 by avantgarde

Entertainment One (Twitter: @entonegroup) has unveiled plans for the retail launch of its global entertainment preschool property Peppa Pig.

The series debuted in India in June 2016 on Viacom 18's VOD streaming service VOOT Kids. Peppa Pig has also just made its debut on Nickelodeon preschool Channel Nick Jr. India where it began to air on January 9th 2017.

Tags: Entertainment One Peppa Pig News Licensing  

Disney launches the Moana mobile game

Posted on Mon, 02/06/2017 - 14:37 by avantgarde

Disney (Twitter: @Disney) has launched its new free-to-play mobile game based on its highly successful movie Moana.

The game titled ‘Moana: Island Life’, sees players creating and managing a custom island paradise, populated with characters from the film.

Tags: Moana: Island Life Disney News  

Nickelodeon launches its first play along quiz app

Posted on Mon, 02/06/2017 - 14:35 by avantgarde

Nickelodeon UK (Twitter: @NickelodeonUK) and Ireland have launched it’s first play along app, ‘SpongeMaster’ that uses questions that appear live on air to quiz audiences with the top-scoring players set to win a host of SpongeBob prizes.

SpongeBob SquarePants episodes featuring SpongeMaster questions will air on Nicktoons channel between the 13th and 24th of February.

Tags: Nickelodeon SpongeMaster News  

Celine Dion partners with The Bugatti Group to launch her first handbag, luggage and accessory collection

Posted on Mon, 02/06/2017 - 14:24 by avantgarde

Celine Dion (Twitter: @celinedion), the sensational Canadian singer and businesswoman has partnered with The Bugatti Group (Twitter: @Bugatti) to launch her first collection of handbag, luggage and accessory.

Tags: Celine Dion The Bugatti Group Licensing News  

Smiley enters footwear market with Palladium

Posted on Fri, 02/03/2017 - 17:19 by avantgarde

Smiley (Twitter: @SmileyOriginal) is expanding into the footwear market, thanks to its latest collaboration with footwear brand Palladium (Twitter: @palladium_boots).

The deal will feature Palladium’s most iconic style, the Pampa Hi boot, which has been decorated with the Smiley icon it its trademark yellow and black.

Tags: Palladium Smiley News Licensing  

Warner Bros. signs multiple licensing and merchandising programs for the LEGO Batman movie

Posted on Fri, 02/03/2017 - 17:17 by avantgarde

Warner Bros. Consumer Products (WBCP) has joined forces with a line-up of partners across various categories, from toys, publishing, apparel, stationery, party goods and more to mark the release of The LEGO Batman Movie this year.

As part of the program, LEGO Group will launch more than 10 construction sets boasting new Minifigures.

WBCP has also partnered with Bioworld, Isaac Morris, Hallmark, Amscan, Sakar, Trends International, Scholastic, Character World and more.

Tags: Warner Bros. Consumer Products LEGO Batman News Licensing  

Disney unveils new streaming box for children

Posted on Fri, 02/03/2017 - 17:15 by avantgarde

Disney (Twitter: @Disney) has revealed a new digital platform with the ability to stream a variety of TV and movie content as well as play certain Android games and music.

The box, developed by Snakebyte, arrives pre-loaded with movies, shows and games and was unveiled at this year’s Consumer Electronics Show in the US.

The full content line-up for The Disney Kids TV streaming box has not yet been announced, but it does arrive with a $99 price tag.

Tags: Disney News  

Stella Mccartney designs Beano inspired clothing collection

Posted on Fri, 02/03/2017 - 17:14 by avantgarde

British fashion designer Stella Nina McCartney (Twitter: @StellaMcCartney) has partnered with Beano Studios (Twitter: @BeanoOfficial), a multimedia company to launch her latest autumn 2017 collection.

Tags: Stella McCartney Beano Studios Licencing News  

Honda partners with Dreamworks to bring Trolls VR Experience

Posted on Fri, 02/03/2017 - 17:10 by avantgarde

Honda (Twitter: @Honda) has partnered with DreamWorks Animation (Twitter: @DWAnimation) to unveil a new augmented and virtual reality (VR) concept featuring content from the recent Trolls movie.

The firm is set to debut its Honda Dream Drive in-car VR prototype during CES in Vegas, where attendees are invited to get a first-hand experience in the Honda booth.

The prototype will allow guests to look into other worlds while riding as passengers in Honda vehicles.

Tags: Honda DreamWorks Animation Licensing News Trolls  

China to get its own Nickelodeon theme park

Posted on Thu, 02/02/2017 - 17:48 by avantgarde

Viacom International Media Networks (Twitter: @Viacom), the international division of the American media conglomerate Viacom is all set to join forces with Sanshui New Town Management Committee and Hong Kong Elite Global Group to build the first Nickelodeon theme park.

The estimated $1.71 billion (11.9 billion RMB) project will cover an area of about 750 acres, with Nickelodeon-themed attractions spanning 250 set acres.

Tags: Nickelodeon Viacom Sanshui New Town Management Committee Hong Kong Elite Global Group News Licensing  

Allure and Case Mate partner to unveil co-branded selfie cases

Posted on Thu, 02/02/2017 - 17:45 by avantgarde

Allure (Twitter: @Allure_magazine), an US based beauty magazine has partnered with Case-Mate (Twitter: @CaseMate), a phone accessories designer to launch an exclusive line of co-branded selfie cases.

Tags: Allure Case Mate News Licensing  

Air Jordon releases a limited edition ‘Super Nintendo trainer range’

Posted on Thu, 02/02/2017 - 17:42 by avantgarde

Air Jordan (Twitter: @Jumpman23), a brand of basketball footwear and athletic clothing produced by Nike and endorsed and created for Chicago Bulls basketball player Michael Jordan has signed an exclusive licensing deal with Nintendo (Twitter: @NintendoAmerica), a Japanese multinational

Tags: Air Jordon Nike Nintendo Licensing News  

Viacom readies world's first undersea Nikelodean resort and theme park

Posted on Thu, 02/02/2017 - 17:35 by avantgarde

Viacom International Media Networks (Twitter: @Viacom) has partnered with Coral World Park Undersea (CWP), a marine park located on the island of St. Thomas, U.S. Virgin Islands to launch world’s first ever undersea Nickelodeon resort and attraction in the Philippines.

The Coral World Park Undersea (CWP) is expected to open in 2018 with Nickelodeon’s part of the resort expected to open in 2020.

Tags: Viacom The Coral World Park Undersea Nickelodeon Licensing News  

Emoji and Sony ink a new licensing agreement

Posted on Mon, 01/30/2017 - 17:46 by avantgarde

The emoji company (Twitter: @theemojicompany) has signed a new licensing agreement with Sony Pictures Animation (Twitter: @SonyPictures) under which Sony gets the rights to use the firm’s registered trademark in connection to Sony’s worldwide merchandising program for the upcoming film ‘The Emoji Movie’ (Twitter:

Tags: The Emoji Company Licensing News Sony Pictures Animation The Emoji Movie  

Louis Vuitton and Supreme unveil their latest collaboration at the LV's Fall-Winter 2017 show in Paris

Posted on Mon, 01/30/2017 - 17:41 by avantgarde

Louis Vuitton (Twitter: @VittonLouis), a French fashion house has entered into a strategic collaboration with Supreme (Twitter: @SupremeAccess) to develop a new line of clothing and accessories.

Tags: Louis Vuitton Supreme Licensing News  

Clinique launches Crayola inspired lipstick line

Posted on Fri, 01/27/2017 - 18:04 by avantgarde

Clinique Laboratories LLC (Twitter: @Clinique), an American manufacturer of skincare, cosmetics, toiletries and fragrances has partnered with Crayola (Twitter: @Crayola), a manufacturer of artistic supplies to develop a limited-edition line of lipsticks inspired by the Crayola’s iconic crayons.

Tags: Clinique Crayola News Licensing  

Caitlyn Jenner launches her M.A.C make-up collection

Posted on Fri, 01/27/2017 - 18:02 by avantgarde

Caitlyn Jenner (Twitter: @jenner_caitlynn), an American television personality and retired Olympic gold medal-winning decathlete who had collaborated with the leading cosmetic brand M.A.C (Twitter: @MACcosmetics) last year in February to launch her M.A.C Viva Glam "Finally Free" lipstick is all set to roll out a full 15-piece make-up collection in her second collabo

Tags: Caitlyn Jenne M.A.C Licensing News  

Chevrolet unveils life-size batmobile

Posted on Fri, 01/27/2017 - 17:55 by avantgarde

Chevrolet (Twitter: @chevrolet), an American automobile division of the American manufacturer General Motors unveiled at this years Detroit car show its latest life-size recreation of Batman’s iconic batmobile as featured in LEGO’s (Twitter: @LEGO_Group) upcoming Batman mo

Tags: Chevrolet LEGO Batmobile News Licensing  

Haggar and Bernette partner for a new range of men's sweaters

Posted on Thu, 12/29/2016 - 17:14 by avantgarde

Haggar Clothing Co. (Twitter: @HaggarCo), a Texas based manufacturer of men's clothing has partnered with Bernette Textile Company to launch an exclusive range of men's sweaters.

Tags: Haggar Clothing Co. Bernette Textile Company News Licensing  

EA and Porsche's 16-year-old licensing deal comes to an end

Posted on Thu, 12/29/2016 - 17:08 by avantgarde

Racing video games aficionados can now rejoice as the 16-year old exclusive licensing deal between Electronic Arts Inc. (Twitter: @EA), an American video game company headquartered in California and Porsche (TwitterL @Porsche), a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans comes to an end.

Tags: Electronic Arts Inc. Porsche Licensing News  

Incipio to put Vera Bradley signature designs on its gadget accessories

Posted on Thu, 12/29/2016 - 16:49 by avantgarde

Vera Bradley (Twitter: @verabradley), an American luggage and handbag design company has partnered with Incipio (Twitter: @myIncipio), a California based manufacturer of bags and accessories for smartphone and other electronic devices to put its signature designs and patterns on a variety of In

Tags: Vera Bradley Incipio Licensing News  

Clutch Chairz to design WWE inspired gaming chairs

Posted on Wed, 12/28/2016 - 17:52 by avantgarde

Clutch Chairz (Twitter: @ClutchChairz), the ultimate gaming chair manufacturer for gamers has entered into an exclusive licensing deal with WWE (Twitter: @WWE) to develop a range of chairs inspired by some of the greatest WWE legends and superstars.

The first phase roll-out will take place in the first quarter of 2017 with pre-orders starting from January, 2017 and will include chairs featuring John Cena, Steve Austin, The New Day, Enzo & Cass, Sasha Banks and more.


Tags: Clutch Chairz WWE Licensing News  

SEGA and Sanrio partner to launch Sonic the Hedgehog inspired consumer products

Posted on Wed, 12/28/2016 - 17:32 by avantgarde

Sega Games Co. Ltd. (Twitter: @SEGA), a Japanese multinational video game developer and publisher has partnered with Sanrio (Twitter: @sanrio) to launch a range of SEGA’s hit video game franchise, Sonic the Hedgehog inspired consumer products.

Tags: Sega Games Co. Ltd. News Licensing Sanrio Co. Ltd.  

Rovio releases Angry Birds Blast

Posted on Wed, 12/28/2016 - 17:27 by avantgarde

Rovio Entertainment (Twitter: @Rovio), a Finnish entertainment company and developer, publisher, distributor of video games has launched an all-new tap-to-launch game for its super hit Angry Birds franchise titled “Angry Bird Blast” in select territories.

The game’s storyline revolves around the Angry Birds that have been trapped by pigs inside colourful balloons and the players must pop matching balloons to set the birds free. The game has over 270 levels currently with more to be added every two weeks.

Tags: Rovio Angry Bird Blast News  

Cocorose debuts The Nutcracker inspired footwear

Posted on Wed, 12/28/2016 - 17:25 by avantgarde

Cocorose London (Twitter: @cocoroselondon), an award-winning premium ladies footwear brand has expanded its collaboration with The Royal Ballet (Twitter: @TheRoyalBallet) to incorporate inspiration from the internationally renowned classical ballet company’s two-act ballet adapt

Tags: Cocorose London The Nutcracker The Royal Ballet Licensing News  

Laulhère debuts Smiley inspired berets

Posted on Fri, 12/23/2016 - 16:00 by avantgarde

The Original Smiley (Twitter: @SmileyOriginal) has partnered with Laulhère (Twitter: @laulhere_beret), a French handcrafted headwear supplier to launch an exclusive range of Smiley inspired berets just in time for its 45th anniversary next year.

Tags: Laulhère The Original Smiley Licensing News  

Coach launches Felix The Cat collection

Posted on Fri, 12/23/2016 - 15:41 by avantgarde

Coach (Twitter: @Coach), a multinational luxury fashion company based in New York City has partnered with DreamWorks Animation to launched its newest clothing and accessories collection inspired by Felix the Cat, a funny-animal cartoon character dating back to the silent film era.

Tags: Coach Felix The Cat DreamWorks Animatio Licensing News  

Space Goat Productions to release The Howling inspired comic book series and board game

Posted on Wed, 12/21/2016 - 16:18 by avantgarde

Space Goat Productions (Twitter: @gospacegoat), a commercial art and character design company has partnered with Studio Canal (Twitter: @STUDIOCANAL), a French film production and distribution company to produce a mini comic book series and board game based on the American horror film origi

Tags: Space Goat Productions Studio Canal News The Howling  

Vasa International inks deal with Om Books International for Oxford merchandises

Posted on Wed, 12/21/2016 - 16:12 by avantgarde

Mumbai based manufacturer, trader and the official licensee of University of Oxford for Back-to-school segment in nine countries, Vasa International has inked a licensing deal with one of the largest English language trade publishers in India, Om Books International to distribute the official merchandise of Oxford University.

The merchandise collection will include stationary and other school and office utilities and as per the terms of the deal, will be retailed at seven outlets of Om Books. These will include outlets in Mumbai, Delhi, Bengaluru, Gurgaon and Chennai.


Tags: Vasa International Om Books International Oxford University  

Animoca Brands to develop Mattel's 'Thomas and Friends' learning app

Posted on Wed, 12/21/2016 - 16:08 by avantgarde

Mattel (Twitter: @Mattel) has joined hands with Animoca Brands (Twitter: @animocabrands), a leading global mobile games developer to develop a subscription-based children’s entertainment and learning app inspired by Mattel’s popular franchise “Thomas & Friends”.

Tags: Animoca Brands Mattel Thomas and Friends News  

Technology: Markdown Language

Posted on Tue, 12/20/2016 - 10:45 by avantgarde

Created by John Gruber in 2004, Markdown language can be defined as a minimal markup language that uses its own simple plain text formatting syntax to allow web users to easily convert plain text to HTML or XHTML, a hypertext markup language used to write on the web.

The language has been designed with the key aim to create a simple language that can be read even in the absence of tags and formatting instructions as is the case with HTML or Rich Text Fromat(RTF).

Tags: Markdown language Technology R & A  

Technology: Markdown Language

Posted on Tue, 12/20/2016 - 10:45 by avantgarde

Created by John Gruber in 2004, Markdown language can be defined as a minimal markup language that uses its own simple plain text formatting syntax to allow web users to easily convert plain text to HTML or XHTML, a hypertext markup language used to write on the web.

The language has been designed with the key aim to create a simple language that can be read even in the absence of tags and formatting instructions as is the case with HTML or Rich Text Fromat(RTF).

Tags: Markdown language Technology R & A  

Casio adds Hello Kitty inspired watch to its BABY-G line of shock-resistant watches

Posted on Fri, 12/16/2016 - 17:15 by avantgarde

Hello Kitty (Twitter: @hellokitty) is undoubtedly one of the most successful licensing property worldwide and attracts a multitude of deals. The latest deal in Hello Kitty’s kitty bag is that with Casio.

Casio Computer Co., Ltd. has partnered with Sanrio to launch a Hello Kitty inspired watch as a part of its BABY-G line of shock-resistant watches for women.

Tags: Hello Kitty Sanrio Casio BABY-G Licensing News  

Kylie Jenner launches her first ever pop-up shop

Posted on Fri, 12/16/2016 - 16:40 by avantgarde

Kylie Jenner (Twitter: @KylieJenner), an American reality television personality, designer and model has launched her first ever pop-up shop in San Fernando Valley.

Launched right in time for Christmas, the shop will be seen featuring all of Jenner’s exclusive online collection including Kylie Cosmetics and a range of merchandise including underwear, a calendar, phone cases and T-shirts up until December 23, 2016.

Tags: Kylie Jenner News  

Technology: Data Storage

Posted on Fri, 12/16/2016 - 14:08 by avantgarde

Electronic data storage is the process of storing data electronically which can be done in either an analog format or a digital format on a variety of media.

The world's technological capacity to store information electronically has grown multifold over the years. From a mere three exabytes in 1986, to 295 exabytes in 2007  and has been constantly doubling roughly every three years.

Tags: Data Storage R & A  

Gap all set to launch its first ever limited-edition Disney capsule collection

Posted on Thu, 12/15/2016 - 17:49 by avantgarde

Entering into its first ever licensing deal with Disney (Twitter: @Disney), Gap (Twitter: @Gap) has unveiled a limited-edition Disney capsule collection.

The first phase of the collection is inspired by the hit characters of all times; Mickey and Minnie Mouse and is seen featuring a range of t-shirts, hats, jumpers, shoes, mittens and more for young girls, boys, toddlers and infants. The collection is already available for sale online and select GAP stores.

Tags: Gap Disney  

Scholastic publishes a range of Smiley titles

Posted on Thu, 12/15/2016 - 17:45 by avantgarde

The Smiley Company (Twitter: @SmileyOriginal) has partnered with Scholastic Corporation (Twitter: @Scholastic), an American publishing, education and media company to publish a range of Smiley titles including sticker books, activity books, interactive journals and other titles with an aim to highlight Smiley’s key values of self-expression and emotional development.

Tags: The Smiley Company Scholastic Corporation Licensing  

Telltale announces its partnership with Marvel to develop Guardians of the Galaxy inspired adventure game series

Posted on Wed, 12/14/2016 - 18:31 by avantgarde

Marvel Worldwide Inc., an American publisher of comic books has partnered with Telltale, an American video game developer and publisher to develop a story-driven adventure game series on one of Marvel’s iconic property, Guardians of the Galaxy.

The five-part game series is scheduled to release in 2017 for PC, PS4, Xbox One and mobile device platforms.

Telltale used The Game Night Awards as a platform to announce the deal which is likely to launch alongside the sequel of Guardians of the Galaxy scheduled to launch in April next year.

Tags: Marvel Telltale Licensing News  

Moschino and Mattel partner to launch an exclusive Barbie and Ken gift set

Posted on Wed, 12/14/2016 - 18:27 by avantgarde

Moschino, an Italian luxury fashion house has partnered with Mattel to launch an exclusive Barbie and Ken gift set inspired by the outfits adorn by model Stella Maxwell and Jeremy Scott, Moschino’s creative director at the 2015 MTV Video Music Awards.

While Ken will be seen donning a multi-coloured striped suit, Barbie will be seen dressed in a velvet graffiti ruffle dress.

The gift set is now available for sale at all Moschino stores at a price of $200.


Tags: Moschino Mattel Licensing News  

Technology: Smartphones in 2017

Posted on Mon, 12/12/2016 - 18:19 by avantgarde

We are living in a digital age with knowledge advancing at breakneck speed. The revolution of smartphones has taken technological innovation to new levels thereby defining the way we live and experience things around us.

Till yesterday, what would have seemed like a far-fetched dream is a reality today. Taking that into consideration, let’s see what the year 2017-18 has in store for all the latest technology smartphone fanatics based on expectation, rumors and trends in the market.


Google’s Project Ara

Tags: Smartphones in 2017 R &A  

Technology: Cybersquatting

Posted on Fri, 12/09/2016 - 17:28 by avantgarde

Cybersquatting or domain squatting is the act of registering, buying or using an already registered domain name or a domain name that is likely to be wanted in near future with an intention to wrongfully profit from the reputation and goodwill of the trademarked property which the cybersquatter later intends to sell to the rightful owner at an inflated price or premium.

Indian courts have often defined cybersquatting as “an act of obtaining fraudulent registration with an intent to sell the domain name to the lawful owner of the name at a premium”.

Tags: Cybersquatting R & A  

Columbia brand merchandising and design is all set to launch a limited edition Rogue One: A Star Wars Story inspired Jackets

Posted on Fri, 12/09/2016 - 09:39 by avantgarde

Lucasfilm has partnered with Columbia brand merchandising and design to launch a new range of limited edition Rogue One: A Star Wars Story inspired Jackets that is due to release in theatres on 16th December, 2016.

Right in time for winters, the jacket line will be seen featuring exclusive coat designs inspired by the film's hit characters Sergeant Jyn Erso, Captain Cassian Andor and Imperial Death Trooper.

This is the first of the many more to come movie merchandise collections from Columbia brand merchandising and design.

Tags: Lucasfilm Rogue One: A star Wars Story Columbia brand merchandising and design Licensing News  

Kabam and Hasbro partner to develop a Transformers inspired HD mobile game

Posted on Fri, 12/09/2016 - 09:35 by avantgarde

Hasbro (Twitter: @Hasbro) has entered into a licensing relationship with Kabam (Twitter: @kabam), an entertainment company headquartered in San Francisco to develop a new HD multiplayer mobile game inspired by its science-fiction action film franchise, Transformers.

Tags: Kabam Hasbro Transformers: Forged to Fight Licensing News  

Dabel Brothers Publishing is all set to roll-out Mr. Bean graphic novel series

Posted on Fri, 12/09/2016 - 09:28 by avantgarde

Bringing in good news for all the Mr. Bean (Twitter: @MrBean) aficionados, Dabel Brothers Publishing (Twitter: @DabelBrothers), a U.S. based publishing company of comic books and graphic novels is all set to roll out a new Mr. Bean graphic novel series.

Tags: Dabel Brothers Publishing Mr. Bean Licensing News  

RayGray Snacks all set to launch Tom Kerridge’s Pork crunch next spring

Posted on Fri, 12/02/2016 - 17:00 by avantgarde

Tom Kerridge (Twitter: @ChefTomKerridge), a professional British TV chef has partnered with RayGray Snacks (Twitter: @RayGray_Snacks) to launch a line of his Pork Crunch, a pub snack that is made from Packington pork rind.

Tags: Tom Kerridge RayGray Snacks News Licensing  

Furlenco rolls out exclusive Dear Zindagi furniture for rent

Posted on Fri, 12/02/2016 - 16:53 by avantgarde

Furlenco (Twitter: @FURLENCO), a Bangalore based Home Furniture rental has partnered with Red Chillies (Twitter: @RedChilliesEnt) to launch a TVC to promote the message underlining the production house’s latest hit, Dear Zindagi.

Released on 25th November, 2016, Dear Zindagi attempts to send across the message to every 24-40 something-year old millennial to Love their life, grow from hardships and live life to the fullest.

Tags: Dear Zindagi Furlenco Red Chillies Entertainment Licensing News  

Invader Zim apparels and accessories to launch at Forbidden Planet stores across UK

Posted on Thu, 12/01/2016 - 16:56 by avantgarde

Following the successful Teenage Mutant Ninja Turtles exclusive range that launched last year, Nickelodeon (Twitter: @NickelodeonCP) along with Viacom Consumer Products (Twitter: @Viacom) has partnered with Forbidden Planet (Twitter:

Tags: Invader Zim Nickelodeon Viacom Consumer Products Licensing News Forbidden Planet  

Silver Spoon Attire rolls out Hello Kitty accessories

Posted on Thu, 12/01/2016 - 16:28 by avantgarde

Sanrio’s Hello Kitty (Twitter: @hellokitty) has partnered with Street couture label, Silver Spoon Attire (Twitter: @silverspoonatt) to launch of a new limited edition luxury fashion line of Hello Kitty inspired accessories.

Tags: Silver Spoon Attire Hello Kitty Sanrio Licensing News  


Posted on Thu, 12/01/2016 - 15:22 by avantgarde

"Urbanovation", a linguistic blend of the words “Urban” and “Innovation” has become a key driving force in the urban lifestyle and development.

People continue to be drawn to cities due to the available economic and social opportunities. In fact, the UN predicts that by 2050 the world’s urban population will be as big as the world’s total population in 2002.

Tags: Urban Innovation Urbanovation News  

Montezuma's all set to design chocolate bars for London Transport Museum

Posted on Tue, 11/29/2016 - 17:59 by avantgarde

Montezuma's (Twitter: @montezumas), a British chocolate manufacturer has partnered with the London Transport Museum (Twitter: @ltmuseum) to launch a range of chocolate bars featuring five of the most iconic London tube lines.

Tags: Montezuma's London Transport Museum Licensing News  

Zara rolls-out Winter 2016 Smiley apparel collection

Posted on Tue, 11/29/2016 - 17:53 by avantgarde

The Original Smiley (Twitter: @SmileyOriginal) brand has partnered with Zara (Twitter: @ZARA) to roll-out a new line of Smiley apparel which is now available for sale in Zara stores nationwide.

The new collection boasts a range of Smiley handbags, women’s poplin shirt and waterproof khakhi bomber jacket for kids.

This Winter 2016 collection is just one of many exciting new deals in place for 2017.

Tags: The Original Smiley Zara Licensing News  

World Duty Free and Disney partner to bring Rogue One experience to Gatwick airport

Posted on Tue, 11/29/2016 - 17:47 by avantgarde

World Duty Free (Twitter: @WorldDutyFree), one of the world's leading travel retailers has partnered with Disney (Twitter: @Disney) to launch a Rogue One experience at Gatwick airport.

Tags: World Duty Free Disney Rogue One Gatwick Airport News  

Sanrio and Moleskine debut the second wave of Hello Kitty themed Moleskine notebooks

Posted on Mon, 11/28/2016 - 17:44 by avantgarde

Sanrio (Twitter: @sanrio) and Moleskine (Twitter: @moleskine) debut the second wave of its licensing deal that started in 2014 to launch a limited-edition Hello Kitty (Twitter:

Tags: Sanrio Moleskine Licensing Hello Kitty News  

Softbank all set to roll-out Rogue One: A star Wars Story featuring smartphones

Posted on Mon, 11/28/2016 - 17:41 by avantgarde

Softbank (Twitter: @SoftBank), a Japanese multinational telecommunications and Internet corporation is all set to release a range of smartphones featuring the Rogue One: A Star Wars Story brand early next month.

Produced by Sharp, a Japanese manufacturer of electronic products, the mobile handsets will be available in dark and light colors along with Android 6.0 skins and live wall papers.

Tags: Softbank Rogue One: A star Wars Story Sharp Licensing News  

Cartoon Network and Simon & Schuster partner to launch a limited-edition Adventure Time cookbook

Posted on Mon, 11/28/2016 - 17:38 by avantgarde

Cartoon Network(Twitter: @cartoonnetwork) has partnered with Simon & Schuster (Twitter: @simonschuster), an American publishing house to launch a limited-edition Adventure Time cookbook inspired by food recipes from its hit animated series, Adventure Ti

Tags: Cartoon Network Simon & Schuster Licensing News  

Cheetos launches its first ever online store

Posted on Mon, 11/28/2016 - 17:28 by avantgarde

Cheetos, a packaged snacks brand of Frito-Lay (Twitter: @Fritolay), a subsidiary of PepsiCo has launched its first ever online store featuring a range of luxury items.

Tags: Cheetos Frito-Lay PepsiCo News  

Playboy signs major licensing deals with John Varvatos and Already Design Co.

Posted on Thu, 11/24/2016 - 17:27 by avantgarde

Playboy (Twitter: @Playboy), an American men's lifestyle and entertainment magazine has signed two major licensing deals with John Varvatos (Twitter: @johnvarvatos), an American contemporary menswear designer and Already Design Co., a headwear designer to launch new custom

Tags: Already Design Co. John Varvatos Playboy Licensing News  

The Roald Dahl literary estate and The Book People unveils a new gifting range just in time for Christmas

Posted on Thu, 11/24/2016 - 17:24 by avantgarde

The Roald Dahl literary estate LLP (Twitter: @roald_dahl), manager of the copyrights and trademarks of author Roald Dahl unveiled a new gifting range earlier this week in collaboration with The Book People (Twitter: @TheBookPeople), a UK based discount bookseller.

Tags: The Roald Dahl literary estate The Book People Licensing News  

Sanrio and The Humane Society join forces to launch canvas tote bags

Posted on Thu, 11/24/2016 - 17:20 by avantgarde

Sanrio (Twitter: @sanrio) has joined forces with The Humane Society of the United States (Twitter @HumaneSociety) , one of the largest animal protection organization to launch a range of limited edition canvas tote bags to commemorate the National Day of Giving.

Tags: The Humane Society Sanrio Licensing News  

Feld Entertainment Inc. and Sesame Workshop partner to produce Sesame Street live show tours

Posted on Thu, 11/24/2016 - 17:16 by avantgarde

Feld Entertainment Inc., a leading live show production company has partnered with Sesame Workshop (Twitter: @SesameWorkshop), a non-profit organization providing educational learning resources through television, articles, and other media to produce Sesame Street live show tours. 

Tags: Feld Entertainment Inc. Sesame Street Sesame Workshop Licensing News  

Spin Master Corporation unveils Masha and the Bear toy range

Posted on Wed, 11/23/2016 - 16:39 by avantgarde

Spin Master Corporation (Twitter: @SpinMaster), a Canadian global toy and entertainment company has launched a new line of licensed toys featuring characters from a hit animated series, Masha and the Bear (Twitter: @MashaAndTheBear).

Tags: Spin Master Corporation Masha and the Bear Licensing News  

WWE and The Moji App partner to launch 100 new emojis

Posted on Wed, 11/23/2016 - 16:35 by avantgarde

World Wrestling Entertainment Inc. (WWE) (Twitter: @WWE) has partnered with Moji (Twitter: @TheMojiApp), the #1 emoji keyboard app to launch a customized WWEmoji app that will feature more than 100 emojis inspired by WWE.

Part of the 100 emojis will be emojis of Bret Hart, Randy Orton and A.J. Styles.

Tags: World Wrestling Entertainment Inc. WWE Licensing News  

Subway and Disney partner to launch customized 'Moana' collectibles

Posted on Wed, 11/23/2016 - 16:29 by avantgarde

Subway Kids (Twitter: @Subway), an American fast food restaurant franchisee and Walt Disney Animation Studios (Twitter: @Disney) have joined forces ahead of Disney’s upcoming release, Moana that will debut nationwide this month.

Tags: Subway Kids Walt Disney Animation Studios News Licensing SUBWAY Fresh Fit for Kids Meal Moana  

Shaftesbury/Smokebomb strikes multiple deals for CBC's hit shows

Posted on Tue, 11/22/2016 - 17:41 by avantgarde

Leading creator and producer Shaftesbury/Smokebomb has announced multiple licensing deals for Canadian Broadcasting Corporation’s longest-running series Murdoch Mysteries and popular digital series Carmilla.

Tags: Shaftesbury/Smokebomb Canadian Broadcasting Corporation News Licensing Company & Co. Murdoch Mysteries Carmilla Mighty Fine  

NBCUniversal Brand Development partners with Imagine Exhibitions to present Jurassic World: The Exhibition in Philadelphia

Posted on Tue, 11/22/2016 - 17:38 by avantgarde

NBCUniversal Brand Development (Twitter: @NBCUniversal), a leading media and entertainment company has partnered with Imagine Exhibitions to present the Northern leg of the Jurassic World: The Exhibition which made its world premiere in Melbourne, Australia at the Melbourne Museum in March 2016.

The exhibition will take place at The Franklin Institute in Philadelphia, Pa.

Tags: NBCUniversal Brand Development Imagine Exhibitions News Creature Technology Company Licensing  

Ethan Allen Global Inc. and Disney partner to launch new inspired Furniture collection

Posted on Tue, 11/22/2016 - 17:32 by avantgarde

Ethan Allen Global Inc. (Twitter: @Ethan_Allen), an American furniture chain has unveiled its official Disney (Twitter: @Disney) collection comprising of over 500 styles of tables, seating, rugs, lighting, bedding, storage and art and wall decorations.

This unique stride ideally combines Ethan Allen’s core strengths of craftsmanship, style and quality with Disney’s rich storytelling.

Tags: Ethan Allen Global Inc. Disney Licensing News  

Kith and Nickelodeon bring Rugrats inspired apparel line to the stores

Posted on Tue, 11/22/2016 - 17:23 by avantgarde

Kith (Twitter: @KithSet), an American multifunctional lifestyle brand has partnered with the American cable and satellite television network, Nickelodeon (Twitter: @NickelodeonTV) to create a Rugrats inspired apparel line.

“Rugrats” is an animated television series that reveals the world from a baby's point of view where everything looks bigger, mysterious and uncontrollable.

Tags: Kith Nickelodeon Licensing News  

EuropaCorp signs multiple licensing deals for 'Valerian and the City of a Thousand Planets'

Posted on Mon, 11/21/2016 - 18:03 by avantgarde

EuropaCorp (Twitter: @EuropaCorp), a French motion picture company has signed multiple new licensing deals for its upcoming sci-fi movie, Valerian and the City of a Thousand Planets.

Tags: EuropaCorp Valerian and the City of a Thousand Planets Funko News ACCO Brands Corporation Love & Madness Just Toys Titan Books Spil Games Licensing  

Ashley Graham becomes the newest addition to Barbie “Sheroes” series

Posted on Mon, 11/21/2016 - 17:22 by avantgarde

Supermodel and body-image activist, Ashley Graham (Twitter: @theashleygraham) has become the next new inspiration for Barbie. Mattel (Twitter: @Mattel) has partnered with the 29-year old model to introduce her doll iteration.

Tags: Ashley Graham Mattel Zendaya Coleman News Ava DuVernay Gabby Douglas Misty Copeland  

Disney unveils a range of consumer products for its upcoming animated movie Moana

Posted on Sat, 11/19/2016 - 15:04 by avantgarde

Disney has struck multiple deals for the launch of consumer products for its upcoming animated movie Moana. The movie is based on the adventures of Moana, who leaves her island to embark on a journey to save her people, accompanied along the way by Maui and her animal companions Hei Hei the rooster and Pua, her pet pig.

The studio has unveiled a collection of toy lines from Hasbro, Jakks Pacific and Posh Paws, as well as published titles and puzzles.

Tags: Disney Moana Licensing Hasbro Jakks Pacific News Posh Paws Parragon Books Ravensburger  

Nintendo and SCRAP launch The Legend of Zelda multi-city Puzzle Tour

Posted on Sat, 11/19/2016 - 14:52 by avantgarde


Nintendo (Twitter: @NintendoAmerica), a Japanese multinational consumer electronics and software company has partnered with SCRAP Entertainment Inc., the inventor of the world's first live action game caled Real Escape Game tp launch a 'The Legend of Zelda' experience for fans in the US.

Tags: The Legend of Zelda SCRAP Entertainment Inc. Licensing Nintendo News  

G by Guess and 20th Century Fox Consumer Products roll-out limited-edition Empire fashion collection

Posted on Fri, 11/18/2016 - 16:46 by avantgarde

G by Guess (Twitter: @GbyGUESS), an American mid-range lifestyle brand by Guess has partnered with 20th Century Fox Consumer Products (Twitter: @20thcenturyfox) to launch a limited-edition Empire fashion collection.

Tags: G by Guess 20th Century Fox Consumer Products Empire Licensing News  

Cartoon Network launches its first ever The Powerpuff Girls pop-up store

Posted on Fri, 11/18/2016 - 16:40 by avantgarde

Cartoon Network’s (Twitter: @cartoonnetwork) hit animated television series The Powerpuff Girls (Twitter: @PPG_PowerpuffG) is all set to launch its first ever pop-up store in New York City to celebrate Cartoon Network’s latest initiative Powerpuff Yourself which allows fans to create Powerpuff versions of themselves based on their unique abilities that is gauged through a series of ques

Tags: Cartoon Network The Powerpuff Girls Powerpuff Yourself News  

MAC and Mariah Carey partner again to launch a holiday-themed make-up collection

Posted on Fri, 11/18/2016 - 16:33 by avantgarde

MAC Cosmetics (Twitter: @MACcosmetics) has partnered with Mariah Carey (Twitter: @MariahCarey), an American singer, record producer and actress for a second time to launch their holiday-themed make-up collection.

Tags: MAC Cosmetics Mariah Carey Licensing News  

Taco Bell debuts its first merchandise store in Las Vegas

Posted on Thu, 11/17/2016 - 17:50 by avantgarde

Taco Bell (Twitter: @tacobell) opened its fourth Taco Bell Cantina store in Las Vegas, U.S this Monday (November 14,2016) featuring alcoholic slushies, a merchandising store, live entertainment and an exhibition kitchen. 

This 24-hour cantina store is its first ever restaurant to have a retail experience selling Taco Bell branded merchandise and memorabilia. The product collection at the store ranges from hats, t-shirts and bags to bikinis, rings, towels and sweatshirts.

Tags: Taco Bell News  

Her Universe and ThinkGeek launch Trek’s 50th Anniversary fashion collection

Posted on Thu, 11/17/2016 - 17:43 by avantgarde

Her Universe (Twitter: @HerUniverse), Sci-Fi clothing line by Ashley Eckstein has partnered with ThinkGeek (Twitter: @thinkgeek), an American ‘geek culture’ retailer to launch Star Trek’s 50th Anniversary fashion collection.

Tags: Trek Her Universe ThinkGeek News  

American Greetings Entertainment launches "ASL with Care Bears" App

Posted on Tue, 11/15/2016 - 17:47 by avantgarde

U.S. based Ink & Salt has partnered with American Greetings Entertainment (AGE), the intellectual property and outbound licensing division of American Greetings Corporation to design an app for kids called “ASL with Care Bears” that will help them learn American Sign Language, a predominant sign language of Deaf communities in the United States and Canada in a friendly and interesting manner.

Tags: American Sign Language Care Bears Licensing Ink & Salt News American Greetings Entertainment (AGE)  

Cartoon Network U.K. to launch its anti-bullying campaign

Posted on Tue, 11/15/2016 - 16:45 by avantgarde

Cartoon Network U.K. has partnered with Jonathan and Alistair Brownlee, British Triathlete siblings and Childline, a UK based free, private and confidential helpline service for children under 19years of age to launch its latest anti-bullying campaign “CN Buddy Network”.

Tags: Cartoon Network U.K. Jonathan Brownlee Alistair Brownlee News Licensing Childline  

Sesame Workshop debuts its Sesame Road album on vinyl

Posted on Mon, 11/14/2016 - 17:29 by avantgarde

Entertainment One, a Canadian multinational media distribution company has partnered with Sesame Workshop, an American non-profit organization behind the production of several educational children's programs to release Sesame Road to mark Record Store Day, 2016 on 25th of this month.

Tags: Sesame Workshop Sesame Road Entertainment One Licensing News  

TruTV partners with Mountain Dew and MetroPCS for its hit reality show: Impractical Jokers

Posted on Mon, 11/14/2016 - 17:11 by avantgarde

MetroPCS Communications Inc., an US based prepaid wireless service along with Mountain Dew, a carbonated soft drink brand has signed a one-year long partnership with Impractical Jokers, an American comedy reality series premiered on TruTV.

The series revolves around four friends, who challenge each other with a series of awkward and outrageous dares.

Tags: Impractical Jokers TruTV MetroPCS Mountain Dew Licensing News  

John Lewis debuts its new toy range with Snapchat filter and Virtual reality experience

Posted on Sat, 11/12/2016 - 17:09 by avantgarde

John Lewis (Twitter: @johnlewisretail), UK based upmarket department store recently launched its own line of toys featuring Buster the Boxer and other animals that will be seen in advertisements outlining the Christmas day fun and other virtual reality mediums as well as Snapchat filter.

The story behind the range, outlines the fun trampoline experience of Buster the Boxer on Christmas day after watching a fox, hedgehog and badger have fun the night before.

Tags: John Lewis Licensing News  

Hulu announces licensing deals with 21st Century Fox and The Walt Disney Company for its upcoming streaming TV service

Posted on Sat, 11/12/2016 - 17:05 by avantgarde

Hulu (Twitter: @hulu), an American subscription video on demand service announced on Tuesday that it has entered into licensing agreements with 21st Century Fox (Twitter: @21CF) and The Walt Disney Company (Twitter: @WaltDisneyComp) that gives Hulu the right to stream live and on-demand content from these production houses through its upcoming streaming TV s

Tags: Hulu Licensing 21st Century Fox The Walt Disney Company News Time Warner  

Coolabi Group partners with Whitehouse Leisure for Clanger merchandise

Posted on Thu, 11/10/2016 - 17:32 by avantgarde

Coolabi Group has partnered with Whitehouse Leisure, Plus toy manufacturers to launch a new range of plush toys and giftware featuring Clangers, a hit British stop-motion animated children's television series.

The collection will include a line of Clangers themed key rings, bag clips and porcelain mugs as well as range of plush toys in a number of sizes which will be available for sale before Easter 2017.


Tags: Coolabi Group Whitehouse Leisure Clangers Licensing News  

HTI and Zapf Creation partner to launch Baby Annabell and Baby Born branded products

Posted on Thu, 11/10/2016 - 17:30 by avantgarde

HTI, UK's largest independently owned designer and manufacturer of children's toys has struck a multi- territory licensing deal with Zapf Creation to manufacture and supply Baby Annabell and Baby Born branded dolls, prams and pushchairs under these brands which will be available for sale from winter 2017.

The three-year contract grants the firm worldwide rights, excluding the US, German and Austrian markets.

The collections will include a selection of designs with features inspired by real life nursery prams and pushchairs.

Tags: Baby Annabell Baby Born Licensing Zapf Creation HTI News  

GMDS USA brings Forza Motorsport apparel to the licensing arena

Posted on Thu, 11/10/2016 - 17:28 by avantgarde

GMDS USA, a motor sports apparel company has partnered with Microsoft Studio’s Turn 10 to launch a collection of Forza Motorsport.

The three-year deal will include a collection of Forza Motorsport apparel and merchandise which will be launched at major retailers in US and as well as globally later in the year.

The collection will include apparel including t-shirts, jackets, other outerwear and underwear for youth, ladies and men.


Tags: GMDS USA Licensing Forza Motorsport News  

Disney signs multiple licensing deals for Doctor Strange featuring merchandises

Posted on Thu, 11/10/2016 - 17:24 by avantgarde

Disney has signed multiple licensing deals for an extensive launch of merchandise including apparel, accessories, toys and collectibles featuring Doctor Strange, latest Marvel release.

The first deal was signed with LEGO, Danish toy manufacturer for the launch of its Doctor Strange Sanctum Sanctorum.

Deals have been signed with Mad Engine, Rubie’s, C-life, Freeze, Mighty Fine and Hybrid for a range of fan apparel and wearable gears.

Tags: Doctor Strange Disney Marvel Hasbro LEGO Funko Licensing News  

Marvel and DC Comics partner with to launch exclusive formal and winter wear

Posted on Wed, 11/09/2016 - 18:07 by avantgarde has partnered with Marvel (Twitter: @Marvel) and DC Comics (Twitter: @DcComicsUnited)  to launch an exclusive formal and winter wear apparel collection for both adults and children.

Tags: Marvel DC Comics News  

Warner bros Entertainment launches The Big Bang theory plectrums

Posted on Wed, 11/09/2016 - 17:55 by avantgarde

Warner Bros Entertainment Inc. (Twitter: @WarnerBrosEnt), an American entertainment company owned by Time Warner, headquartered in Burbank, California has partnered with Access All Areas to launch a collection of plectrum sets featuring famous excerpts from the hit American television sitcom The Big Bang Theory.

Tags: Warner Bros Entertainment Inc. Access All Areas News The Big Bang Theory Licensing  

Art Licensing: Top Players

Posted on Tue, 11/08/2016 - 17:54 by avantgarde

Licensing is a 240-billion-dollar industry with “Art Licensing” making up for 10% of all licensing.

Tags: Art Licensing R & A  

HBO signs many new licensing deals for its Game of Thrones series

Posted on Tue, 11/08/2016 - 17:49 by avantgarde

HBO’s hit American fantasy drama television series, Games of Thrones has successfully signed a number of new partnerships and renewed existing one’s following its extreme retail success.

Eaglemoss, a partwork company creating innovative collectable products has extended its distribution of scale-replica models of Game of Thrones characters to Germany and Australia. Pyramid International, wall art and poster creator and Brown Trout Publishing have expanded their partnership with HBO following a successful sales returns.

Tags: HBO Game of Thrones Licensing Pyramid International News Brown Trout Publishing Sun City Comic Studios Koton Magazacilik Tekstil Elmo and Montegrappa S.P.A  

DC shoes partners with Cartoon Network to launch Adventure Time shoe line

Posted on Mon, 11/07/2016 - 17:37 by avantgarde

DC shoes has partnered with Cartoon Network to launch a new collection of Adventure Time shoes.

The collection consists of different styles for men, women and kids featuring characters like Jake, Finn and Princess Bubblegum from the Adventure Time series.

The price of the shoes will range between $45 to $70 and are available for sale at and other select retailers.


Tags: DC shoes Adventure Time shoes Cartoon Network Licensing News  

Hasbro's Play-Doh enters the app world

Posted on Mon, 11/07/2016 - 17:33 by avantgarde

Play-Doh, a modelling compound owned by Hasbro and manufactured under its preschool division has now entered the virtual world of gaming through its new application game named Play-Doh Touch.

The application is designed for both iPad and iPhone devices and is available for play for free for any can od Play-Doh or $40 Shape to Life Studio set consisting of seven Play-Doh cans as well as stamps and cutters which can be used to make balloons, wings and musical notes to give life to the virtual characters.

Tags: Hasbro Play-Doh Licensing News  

The British Museum secures partnership with Alibaba Group

Posted on Fri, 11/04/2016 - 15:42 by avantgarde

The British Museum has successfully secured a partnership with Alibaba Group (Twitter: @AlibabaGroup), world’s leading retail e-commerce company.

Alifish, Alibaba's online licensing platform has been named as the British Museum's e-retailing and merchandise licensing partner in China and its licensed products will be made available to consumers across the territory in a British Museum-branded online store which will be hosted on Alibaba's popular online marketplace

Tags: Alibaba Group The British Museum Licensing News  

Twentieth Century Fox expands partnership with Skinnydip

Posted on Fri, 11/04/2016 - 15:39 by avantgarde

Twentieth Century Fox Consumer Products (Twitter: @20thcenturyfox) has struck a deal with Skinnydip (Twitter: @SkinnydipLondon), a London based fashion accessory brand to launch the second part of a two-part Simpsons collaboration called the limited edition Undress collection.

Tags: Simpsons Skinnydip Twentieth Century Fox Consumer Products News Licensing  

The National Gallery partners with Wild Bangarang for a line of printed jeggings

Posted on Fri, 11/04/2016 - 15:35 by avantgarde

The National Gallery, an art museum in Westminster, Central London has partnered with Wild Bangarang (Twitter: @wildbangarang) to launch a line of customised leggings featuring famous paintings.  

The new line of leggings will be seen featuring paintings like ‘Sunflowers’, ‘A wheatfield, with Cypresses’ by Vincent Van Gogh and ‘A still life of flowers in Wan-Li vase’ by Ambrosius Bosschaert the Elder.

Tags: The National Gallery Wild Bangarang Licensing News  

Help for Heroes partners with Hildon Ltd. for custom range of bottled water

Posted on Fri, 11/04/2016 - 15:25 by avantgarde

Help for Heroes, a British charity created to provide better facilities for veterans and their families who have been injured in the line of duty has partnered with Hildon Ltd. (Twitter: @hildonltd), supplier of Natural Mineral Water to launch a customized range of bottled water.

Tags: Help for Heroes Hildon Ltd. Licensing News  

Heineken launches "Heiniken 100" carry-on suitcase

Posted on Fri, 11/04/2016 - 15:19 by avantgarde

Heineken International (Twitter: @Heineken), the Dutch brewing company has partnered with TUMI (Twitter: @Tumitravel), an upscale luggage & business and travel accessories chain to add yet another functional and beautifully designed item to their carry-on program. The new item is a customized “#Heineken100” carry-on suitcase inspired by the city of Amsterdam. It has classy green zippers and various compartments.

Tags: Heiniken TUMI Marcus Troy DJ Neil Armstrong News  

Top 25 Celebrity Brands

Posted on Fri, 11/04/2016 - 10:56 by avantgarde

Celebrity branding is hardly a new concept. Since early 1940’s film stars have been seen promoting and posing for products, thereby increasing its market demand. Globally, about $50 billion is invested on celebrity endorsements and corporate sponsorships. Studies conducted by the Harvard Business School showed that advertisements featuring celebrities increase brand sales by an average of 20%.

Tags: Michael Jordan Tiger Woods Shah Rukh Khan Jay Z Madonna Beyonce Amitabh Bachchan Ellen DeGeneres David Beckham LeBron James Taylor Swift Justin Bieber Justin Timberlake Eminem Salman Khan Sandara Bullock Kim Kardashian Jennifer Lopez Cristiano Ronaldo Will Smith Brad Pitt Leonardo DiCaprio George Clooney Rihanna Angelina Jolie R & A  

Sir Elton John partners with Burberry to launch limited-edition vinyl box set

Posted on Wed, 11/02/2016 - 17:55 by avantgarde

Sir Elton Hercules John, an English singer-songwriter, musician and composer has partnered with the English luxury fashion house, Burberry (Twitter: @Burberry) to launch a limited-edition vinyl box set featuring six classic albums.

Tags: Sir Elton Hercules John Licensing Burberry News  

Cufflinks Inc. and Warner Bros. partner to launch Harry Potter inspired accessories

Posted on Wed, 11/02/2016 - 17:53 by avantgarde

Cufflinks Inc. (Twitter: @CufflinksInc), a premier men’s accessory designer struck a deal with Warner Bros. Consumer Products (Twitter: @wbpictures) to launch a new line of limited edition Harry Potter accessories.

The new line will consist of a range of tie bars, boasts cufflinks and neckwear for men as well as bow ties and zipper ties for young Harry Potter aficionado’s lying in the age group of three to six.

Tags: Harry Potter Licensing Cufflinks Inc. Warner Bros. Consumer Products News  

Rovio and Toonbox join forces to launch consumer products for Kit^n^Kate

Posted on Fri, 10/28/2016 - 17:24 by avantgarde

Rovio Entertainment Ltd. (Twitter: @Rovio), a Finnish developer, publisher and distributor of video games has partnered with Toonbox Entertainment Ltd.

Tags: Rovio Entertainment Ltd. Kit^n^Kate Toonbox Entertainment Ltd. News Licensing  

NBA and New Era expand licensing partnership

Posted on Fri, 10/28/2016 - 17:12 by avantgarde

National Basketball Association (NBA) (Twitter: @NBA) has expanded its global licensing partnership with New Era Cap Company (Twitter: @NewEraCap), a New York based headwear company, making it the official headwear supplier for NBA’s Women’s National Basketball Association (WNBA) (Twitter: @WNBA) and NBA Development League (NBA D-League) (Twitter: @nbadleague).

Tags: New Era Cap Company Licensing NBA WNBA NBA d-League News  

Playboy wins counterfeit case against Play Beverages/ CirtTran Beverage

Posted on Fri, 10/28/2016 - 17:10 by avantgarde

In a recent case between Play Beverages/ CirTran Beverage Corporation and Playboy (Twitter: @Playboy) regarding counterfeiting, the jury returned a unanimous verdict in favour of Playboy awarding them $7million in damages.

The case was raised as Play Beverages/ CirTran Beverage Corporation were selling and marketing the licensed energy drink products using Playboy trademarks even after the license permitting them to do so had ended.

Tags: Playboy Play Beverages CirTran Beverages Licensing News  

Technology: Internet of Things

Posted on Thu, 10/27/2016 - 17:49 by avantgarde

Internet of Things or IoT is the development of the Internet in a way that all objects, big or small have network connectivity, allowing them to collect and exchange data. These objects could be vehicles, buildings, physical devices, headphones, lamps, animals, humans, wearable devices, washing machine or even a coffee maker that is embedded with electronics, software, sensors, and network connectivity that enable these objects to send and receive data.

Tags: Internet of Things R & A  

Alibaba Pictures and Coolabi Group Limited join hands to turn Warriors book series into a film franchise

Posted on Tue, 10/25/2016 - 16:47 by avantgarde

Alibaba Pictures (Twitter: @AlibabaPictures) has entered in to an exclusive licensing agreement with Working Partners (Twitter: @wp_fiction) and its parent company, Coolabi Group Limited (Twitter:

Tags: Alibaba Pictures Licensing Working Partners Coolabi Group Limited News  

Sanrio and The Royal Mail launch stamps featuring Mr. Men and Little Miss series

Posted on Tue, 10/25/2016 - 16:41 by avantgarde

Sanrio Company Ltd. (Twitter @sanrio) has partnered with The Royal Mail, a UK based postal service company to launch a collection of ten special stamps featuring characters from Mr. Men and Little Miss series.

Tags: Mr. Men and Little Miss Sanrio Co. Ltd. The Royal Mail Licensing News  

ColourPop Cosmetics and Sanrio team up to launch Hello Kitty make-up range

Posted on Tue, 10/25/2016 - 16:38 by avantgarde

Sanrio Company Ltd. (Twitter: @sanrio), creator of Hello Kitty has partnered with ColourPop (Twitter: @ColourPopCo), an American cosmetics brand to launch a limited edition make-up range inspired by Hello Kitty.

The collection will feature two satin lipsticks, four cream eye-shadows, three lip-glosses, one blushers, highlighter and one metallic liquid lipstick and will be available for sale from November 1, 2016 with prices ranging from $5 to $42.


Tags: ColourPop Cosmetics Hello Kitty Sanrio Co. Ltd. Licensing News  

The Original Smiley Brand partners with Fruselva for a line of flavoured smoothies.

Posted on Tue, 10/25/2016 - 16:31 by avantgarde

The Original Smiley Brand (Twitter: @SmileyOriginal) has partnered with Fruselva (Twitter: @fruselva), a Global Food Co-Manufacturer Company to launch a line of flavoured smoothies.

The new line consists of a wide range of flavours including carrot, apple, orange, passion fruit, ginger spinach, apple, kale, cucumber, lemon, beetroot, apple, carrot, lemon, ginger, apple, pear, raspberry, apple, mango, pineapple, orange, passion fruit and cloudy apple.


Tags: Fruselva The Original Smiley Licensing News  

King and Lionsgate join forces to bring Candy Crush Saga show to CBS

Posted on Tue, 10/25/2016 - 16:24 by avantgarde

CBS (Twitter: @CBS), an American television broadcasting company is all set to launch a new, one hour live action game show series based on the hit mobile game Candy Crush (Twitter: @CandyCrushSaga)  in which players match coloured candies to win challenges.

Tags: Lionsgate King CBS Candy Crush Saga Licensing News  

Justin Bieber's Purpose Tour Merchandise now available at Selfridges stores

Posted on Tue, 10/25/2016 - 16:16 by avantgarde

The Canadian singer and songwriter, Justin Bieber (Twitter: @justinbieber) entered into a licensing deal with Bravado, a music merchandising company to launch a 24-piece Purpose Tour collection named after Bieber’s latest album.


Tags: Justin Bieber Purpose Tour Licensing Selfrisges News  

Top Indian wrestler, Khali launches his own Fitness club

Posted on Tue, 10/25/2016 - 16:07 by avantgarde

The Great Khali (Twitter: @GreatKhali), a professional Indian wrestler and also the first Indian professional to sign a contract with World Wrestling Entertainment (WWE), recently launched his brand 'The Great Khali Gym and Fitness Club' during the Franchise India 2016 show in Delhi.

Targeting the normal individuals who want to be fit as much as the hardcore fitness enthusiasts, the club aims to help India get fit.

Tags: The Great Khali Licensing World Wrestling Entertainment News The Great Khali Gym and Fitness Club  

Bahubali: The beginning enters into licensing and merchandising deals

Posted on Tue, 10/25/2016 - 16:04 by avantgarde

Bahubali: The beginning that released in theatres last year won millions of hearts through its excellent cinematography and direction leaving its audience waiting eagerly for its sequel. The film raked a massive $92 million and was amongst the top 5 highest grossing Indian movies globally.

Tags: Bahubali: The beginning Arka Mediaworks Licensing News  

Technology: Tesla Model 3

Posted on Tue, 10/25/2016 - 15:44 by avantgarde

Earlier this year, Tesla (@TeslaMotors) unveiled its upcoming car - Model 3, the vehicle that CEO Elon Musk (@elonmusk) hopes will take the electric car to the masses. The unveiling happened at the company's design studio in Hawthorne, California.

Tags: Tesla Model 3 Elon Musk R & A  

Hello Kitty pop-up store soon to be seen in London

Posted on Tue, 10/18/2016 - 18:09 by avantgarde

Sanrio Co. Ltd., creator of the famous Hello Kitty character is all set to partner with Topshop, a high-street fashion brand to launch an exclusive 13-day pop-up in Topshop’s Oxford Street store in London and will offer a range of Hello Kitty featuring items.

This comes as a part of Hello Kitty’s 42nd birthday celebrations and will give fans a wide range of Hello Kitty products and personalized products including coin purses, luggage tags and phone cases featuring the 1970s retro look inspired from the first line of Hello Kitty products.

Tags: Hello Kitty Sanrio Co. Ltd. Topshop Licensing News  

Nickelodeon and Viacom Consumer Products sign multiple licensing deals for MTV.

Posted on Tue, 10/18/2016 - 17:54 by avantgarde

Nickelodeon and Viacom Consumer Products have sealed multiple deals for the MTV brand. Separate deals have been signed with Agrokor, Evos and CoolCat with an intention to give fans a new way to embrace the MTV lifestyle.

Tags: Nickelodeon Viacom Consumer Products MTV News Agrokor Evos CoolCat Licensing  

Brand Story: Mask House

Posted on Mon, 10/17/2016 - 15:54 by avantgarde

Mask House is a brand of Catil Beauty International Ltd (CATIL), a leading beauty enterprise based in Hong Kong that along with their world-renowned skincare manufacturer, GENIC has expanded its distribution market rapidly.

Tags: Mask House Catil Beauty International Ltd (CATIL) R & A Review  

Literature: Bob Dylan

Posted on Mon, 10/17/2016 - 12:37 by avantgarde

Born on May 24, 1941 in Minnesota, Bob Dylan (named after the poet Dylan Thomas), originally named Robert Allen Zimmerman is a world renowned singer, songwriter and artist. He began his musical journey as a folk singer but later re-established himself as the voice of many political, social, cultural and philosophical protests. His first album labelled ‘Bob Dylan’, released in 1962 and since has sold more than 100 million records, making him one of the best-selling artists of all times.

Tags: Bob Dylan Nobel Prize for Literature 2016 Svetlana Alexievich R & A Winston Churchill  

20th Century Fox set to launch baby products featuring 'The Simpsons'

Posted on Fri, 10/14/2016 - 14:03 by avantgarde

20th Century Fox Consumer Products (Twitter: @20thcenturyfox) is all set to launch a new collection of baby products inspired by its series ‘The Simpsons’.

The collection will be out in the European market in 2017 and will expand across the globe thereafter. Fashion Lab is the first licensee to launch its range of baby and nursery soft lines. Fox has also partnered with Sahinler to be the brand’s launch partner in France followed by other markets.

Tags: 20th Century Fox The Simpsons Fashion Lab Sahinler Licensing News  

Psephology: Reviewing 2016 US Presidential elections prediction systems

Posted on Fri, 10/14/2016 - 11:02 by avantgarde

Psephology, a term coined in UK in 1952 by R.B. Mc Callum, is a branch of political science that deals with the statistical study of elections using historical voting data, public opinion polls and similar statistical data.

Over the years, various psephologists have developed different models and techniques to analyse elections based on different statistical data’s available and predict presidential voting outcomes.

Some acclaimed psephologists include Helmut Norpoth, Nate Silver and Allan Lichtman, among many others.

Tags: US Presidential elections Psephology Helmut Norpoth Nate Silver R & A Allan Lichtman  

Alfred Angelo launches 2017 Disney Fairy Tale bridal collection

Posted on Thu, 10/13/2016 - 11:59 by avantgarde

Alfred Angelo Bridal (Twitter: @AlfredAngelo), one of the world's largest manufacturers and retailers of wedding dresses has launched its 2017 Disney Fairy Tale bridal collection inspired by two powerful and brave Disney heroines, Mulan and Pocahontas symbolizing their independent spirits, diverse storytelling and strong personalities that modern brides can relate to.

Tags: Alfred Angelo Bridal Disney Mulan Pocahontas News  

HBO partners with Push Merchandising to launch on-demand merchandise for the European market

Posted on Wed, 10/12/2016 - 10:39 by avantgarde

House Box Office (HBO) (Twitter: @HBO), an American premium cable and satellite television network has partnered with Push Merchandising to manufacture a range of on-demand merchandise for the European market.

According to the deal, HBO’s online European retail store will be integrated with Push Merchandising’s application processing interface(API) which will allow it to increase its range of products, designs, sizes and colours.

Tags: HBO Push Merchandising Licensing News  

Technology: IBM Watson

Posted on Tue, 10/11/2016 - 12:42 by avantgarde

Developed in IBM's (Twitter: @IBM) DeepQA project by a research team led by David Ferrucci and named after IBM's first CEO Thomas J. Watson, “Watson” (Twitter: @IBMWatson) is a technology platform that uses Artificial Intelligence and machine learning to get insights from large amount of unstructured data and supporting evidence to help people and businesses make better and faster decisions.

Tags: Watson IBM Ginni Rometty R & A  

Brand Story: Eataly

Posted on Mon, 10/10/2016 - 14:37 by avantgarde

Founded by Oscar Farinetti in 2004, Eataly is today, the largest Italian marketplace in the world comprising a magnificent combination of speciality restaurants, food and beverage counters, bakery, retail market and a learning centre for food enthusiasts.  

Eataly, a name that is derivate of the combination of EAT and ITALY, was first coined and registered in 2000 by Celestino Ciocca, a brand strategy consultant who later sold it to Farinetti.  

Tags: Eataly Oscar Farinetti Forbes Celestino Ciocca R & A Batali & Bastianich Hospitality Group Alex Sapler Adam Saper  

20th Century Fox signs multiple licensing deals for Ice Age: Collision Course

Posted on Fri, 10/07/2016 - 16:49 by avantgarde

20th Century Fox Consumer Products (Twitter: @20thcenturyfox) recently signed a number of new licensing deals in the EMEA region for its animated film franchise, Ice Age: Collision Course that was in theatres early this summer. These deals are targeted at increasing the excitement amongst fans before the launch of the DVD.

Tags: 20th Century Fox Ice Age: Collision Course Licensing Chipita News Esselunga Les Carroz PepsiCo Cheetos Lidl  

Disney partners with Leomil Group for a range of Star Wars inspired footwear

Posted on Fri, 10/07/2016 - 16:43 by avantgarde

Disney (Twitter: @Disney), an American multinational mass media and entertainment conglomerate along with Lucas film, an American film and television production company has partnered with the Leomil Group (Twitter: @LeomilGroup), a footwear and apparel manufacturer to produce a new range of Star Wars featuring footwear. 

Tags: Disney Lucas Film Leomil Group Licensing Rogue One News  

Dunkin' Donuts and Coca-Cola Co. partner to bring ready-to-drink bottled cold coffees to US market

Posted on Thu, 10/06/2016 - 14:25 by avantgarde

Dunkin Donut (Twitter: @DunkinDonuts), an American global donut company and coffeehouse chain based in Massachusetts, Greater Boston has partnered with The Coca-Cola Co. (Twitter: @cocacolaco), an American multinational beverage corporation to launch a line of bottled, ready-to-drink cold coffees in the United States.

Tags: Dunkin' Donuts Coca-Cola Co. PepsiCo Starbucks Corp. Licensing News  

PepsiCo opens its first ever restaurant, Kola House in New York

Posted on Wed, 10/05/2016 - 17:46 by avantgarde

Earlier this year, PepsiCo (Twitter: @PepsiCo), an American multinational food and beverage corporation announced its partnership with a hospitality, nightlife, and operations management group, The Metric founded by Lisle Richards and Eric Marx to debut its first ever restaurant and bar, Kola House (Twitter: @kola_house) which is now open to customers in New York City.

Tags: Kola House PepsiCo News The Metric Lisle Richards Eric Marx Kravitz Design Inc. Alex Ott Jon Feshan  

Ivanka Trump signs two new licensing deals to expand her lifestyle brand

Posted on Tue, 10/04/2016 - 15:17 by avantgarde

Ivanka Trump (Twitter: @IvankaTrump), an American businesswoman and daughter of the Republican presidential candidate Donald Trump has entered into two new licensing deals with The Jewelry Group and A.D. Sutton & Sons Inc. to expand the current collection of her lifestyle brand consisting of footwear, apparel and accessories into fashion jewellery and baby accessories.

Tags: Ivanka Trump The Jewelry Group A.D. Sutton & Sons Inc. Licensing News  

Character World partners with Asda to bring exclusive bedding range for adults

Posted on Tue, 10/04/2016 - 13:53 by avantgarde

UK based licensed textile manufacturer, Character World (Twitter: @Character_World) has partnered with the British supermarket retailer, Asda (Twitter: @asda) to launch an exclusive line of licensed bed linen for adults. The line will feature a range of classic characters including Star Wars, My Little Pony, Care Bears and Marvel that is aimed at attracting a whole new fan base.


Tags: Character World Licensing Asda Star Wars My Little Pony News Marvel Care Bears  

Brand Story - Tom Bihn

Posted on Mon, 10/03/2016 - 18:21 by avantgarde

Tom Bihn (Twitter: @tombihn), named after its founder Tom Bihn is a Seattle-based company that designs and makes bags and accessories. It was established in 1972, became official in 1982 and since has gained a reputation for creating world-class, durable and socially responsible quality products.  

Tags: Tom Bihn Sustainability Travel R & A  

Brand Story: Lululemon Athletica

Posted on Sun, 10/02/2016 - 18:09 by avantgarde

Founded by Dennis J. Chip Wilson in Vancouver, Canada in 1998, Lululemon Athletica (Twitter: @lululemon) is a yoga-inspired, athletic apparel company with a vision to create a community hub for people to learn and discuss physical aspects of healthy living, mindfulness and living a life of possibility.

The story behind the brands logo which is actually a stylized ‘A’ represents the Athletica in Lululemon Athletica, while also representing a woman’s hair and face outline – towards whom the brand was originally focused.

Tags: Lululemon Athletica Chip Wilson R & A  

Amazon Prime Video signs another major licensing deal

Posted on Fri, 09/30/2016 - 14:54 by avantgarde

Following a deal with Karan Johar’s Dharma Production earlier this week, the ecommerce giant, Amazon (Twitter: @amazon) has sealed another licensing deal with T-series( Twitter: @TSeries), a music label owned by Super Cassettes Industries Private Limited for its Prime Video segment that is expected to launch in India this November.

Tags: T-series Amazon Dharma Production Licensing Amazon Prime Video News  

WWF enters into an exclusive licensing deal with H&M

Posted on Fri, 09/30/2016 - 14:50 by avantgarde

World Wide Fund for nature (WWF) has partnered with Hennes & Mauritz AB (globally recognized as H&M), a Swedish multinational fashion retailer to put forward a limited edition children’s apparel collection with an aim to inspire people to care for the planet.

Tags: World Wide Fund for nature WWF Hennes & Mauritz H&M Licensing News  

PV Sindhu signs 50Cr deal with Baseline Ventures

Posted on Thu, 09/29/2016 - 18:26 by avantgarde

Pusarla Venkata Sindhu, globally known as P.V. Sindhu, is an Indian Professional badminton player who brought fame to the country by becoming the first Indian woman to win an Olympic silver medal at the 2016 Summer Olympics.

Although Sindhu has assumed many ‘first-ever’ titles till date - the first ever Indian women's singles player to win a medal at the Badminton World Championships and youngest recipient of India's fourth highest civilian honor, the Padma Shri, the 21 year old shuttler is now all set to become the highest earning non-cricket athlete in the country.

Tags: PV Sindhu Baseline Ventures Licensing News  

Amazon seals an exclusive licensing deal with Karan Johar's Dharma Production

Posted on Wed, 09/28/2016 - 18:11 by avantgarde

American e-commerce giant, Amazon (Twitter: @amazon) that recently launched its Amazon Prime service in India is already gearing up for its next big launch called Prime Videos, the date of which has not yet been declared.

Tags: Amazon News Prime videos Amazon Prime Dharma Production Licensing Karan Johar Indian Premier League Balaji Telefilms Yash Raj Productions  

20th Century Fox announces the launch of ‘Fox Presents the Films of Marilyn’ collection

Posted on Wed, 09/28/2016 - 16:30 by avantgarde

20th Century Fox Consumer Products (Twitter: @20thcenturyfox), an American film studio and distributor recently announced the launch of ‘Fox Presents the Films of Marilyn’ collection consisting of individual consumer products and collectibles across categories such as travel, home gifting, food, health and beauty, stationery, beachwear and lingerie, among others.

Tags: 20th Century Fox News Fox Consumer Products Marilyn Monroe Designer Fragrances MC2 Saint Barth Bierdronka  

Brand Story - Yotam Ottolenghi

Posted on Tue, 09/27/2016 - 22:10 by avantgarde

Yotam Assaf Ottolenghi (Twitter: @Ottolenghi), a 48-year old Israel-born journalist-turned-chef and an acclaimed cookbook author started his culinary journey in the year 1997 when he moved to London from Tel Aviv to pursue a PhD degree but instead ended up joining a 6-month training course at Le Cordon Bleu cookery school. Since then, he has come a long way to become one of Britain’s most renowned chef with a distinctive cooking style.

Tags: Yotam Ottolenghi Sami Tamimi Jerusalem R & A Plenty Plenty More Nopi and Ottolenghi: The cook book  

Kodak appoints CAA-GBG for next phase of Brand Development

Posted on Mon, 09/26/2016 - 16:42 by avantgarde

Eastman Kodak Company(Twitter: @Kodak), an American technology company focused on imaging products has appointed CAA-GBG Global Brand Management Group, a joint venture between Global Brands Group Holding Limited and Creative Artists Agency (CAA) to expand its global brand licensing program.

Tags: Kotak CAA-GBG TLC Licensing News  

Vestel and Toshiba sign licensing deal for European market

Posted on Mon, 09/26/2016 - 14:56 by avantgarde

Vestel (Twitter: @Vestel), a Turkish home and professional appliances manufacturing company recently entered into a strategic brand licensing deal with Toshiba(Twitter: @ToshibaUK), a Japanese multinational conglomerate with an aim to successfully extend the production and sale of Toshiba-branded Television sets in Europe.

Tags: Licensing Vestel Toshiba News  

Flipkart enters into exclusive licensing deals with major fashion brands

Posted on Fri, 09/23/2016 - 17:17 by avantgarde

The e-commerce giant Flipkart is all set to enter into exclusive licensing agreements with brands like Provogue, Swiss Military, Carlton London and Chemistry, among others. This move is inspired by the success of Flipkart-acquired-Myntra which already deals in exclusive licensed merchandise of brands like HRX, Harley Davidson, Marie Claire etc. 

Tags: Flipkart Licensing Provogue Carlton London Swiss Military News Peter England Flying Machine  

Brand Story: Hello Kitty

Posted on Fri, 09/23/2016 - 17:07 by avantgarde

Hello Kitty, a cartoon character developed in 1974 by Sanrio Co. Ltd. [Twitter: @sanrio] is one of the truly iconic brands to emerge from Japan. For over four decades, it has enjoyed enormous popularity that never ceases to exist.

Tags: Hello Kitty Sanrio Co. Ltd. Licensing Eva Air R & A  

Constellation Brands partners with Retro Image Apparel to create sportswear featuring its top beer brands

Posted on Thu, 09/22/2016 - 16:24 by avantgarde

Constellation Brands Inc., a New York based publicly traded drinks company with brands in wine, beer and spirits has partnered with Retro Image Apparel to bring forward a collection of branded bicycle apparel featuring three of the five bestselling imported beer brands under Constellation Brands Inc.

Tags: Constellation Brands Inc. Corona Modelo Pacifico Licensing Retro Image Apparel The Joester Loria Group News  

Sub-brand of Action Footwear launches Powerpuff Girls inspired slippers for kids

Posted on Thu, 09/22/2016 - 11:22 by avantgarde

Cartoon Network recently launched The Powerpuff Girls inspired slippers for kids in collaboration with Eva Flotter, a sub-brand of Action Footwear. Powerpuff Girls which is an American television series that made its debut on Cartoon Network in 1998 up until 2005 was nominated for six Emmy Awards, nine Annie Awards, and a Kids' Choice Award during its run. The series won four awards and receivedpositive viewer response. On April 4, 2016, the series was rebooted in US.

Tags: Poerpuff girls Cartoon Network Action Footwear Eva Flotter Licensing Brandford License India News  

Mattel partners with Charlotte Olympia to create Charlotte Olympia inspired Barbie Doll

Posted on Wed, 09/21/2016 - 14:58 by avantgarde

Mattel, an American multinational toy manufacturing company has partnered with Charlotte Olympia, a British luxury shoe and accessories brand founded by Charlotte Olympia Dellal to launch a Charlotte Olympia inspired Barbie doll that comes with its own shoes and accessories which was launched on 6th September, 2016.

The doll projects Charlotte Olympia bearing the look of 1950’s with a leopard print outfit and carefully matched red pumps, red Bogart leather bag and red gloves. The retro look is symbolic of the essence of the brand that comes from a bygone era.     

Tags: Charlotte Olympia Barbie Mattel Licensing News  

Donut King chain to introduce emoji donuts in US

Posted on Wed, 09/21/2016 - 13:41 by avantgarde

Emojis bring our sentences to life by portraying our facial expressions and moods on impersonal platforms. Ever since their origination in 1990s, they’ve taken not only the online platform by storm but have also entered our Almirahs in the form of wearables and kitchen accessories and are now moving on to eatables. Yes, you read it right! Emojis will now be seen on donuts.

The Emoji Company has partnered with the popular Donut King chain to create a range of first of its kind emoji featuring donuts.

Tags: Donut King Emoji donuts The Emoji Company Don't touch my emoji Licensing News  

Brand Story: Onitsuka Tiger

Posted on Tue, 09/20/2016 - 16:24 by avantgarde

The Onitsuka Tiger, one of the oldest footwear company has an interesting history dating back to 1949 when Kihachiro Onitsuka, a former military officer, created Onitsuka Co Ltd. with a vision for betterment and raising hopes of post-war youth’s self-esteem through athletics. His motto “A sound mind in a sound body” was and continues to be the essence of the company.

Tags: Onitsuka Tiger ASICS Footwear Kihachiro Onitsuka MEXICO 66 Jelenk GTO R & A  

Beauty and Personal Care Industry – Trends, Opportunities and Scope

Posted on Tue, 09/20/2016 - 15:53 by avantgarde

Beauty and Personal Care Industry experiences continuous growth year after year at a pretty stable rate throughout the country and overseas.

This lays the road for new opportunities to innovate within this sector and a need for specialized and customized products.

Tags: Beauty Skin Care Cosmetics R & A  

What makes India attractive to Beauty and Personal Care Companies

Posted on Tue, 09/20/2016 - 15:44 by avantgarde

People are now becoming more and more particular about their looks and health. This can be seen across all age groups, genders and cultures. The need to look good and presentable has become a priority amongst people and can be attributed to the increase in people going out to work and their need to look presentable and professional.

India in this context has emerged as an exceptionally attractive market for beauty and skincare products.

This can be attributed to a number of factors including;

Tags: India Beauty Skin Care Cosmetics R & A  

Scope of Beauty and Skincare industry in India

Posted on Tue, 09/20/2016 - 15:34 by avantgarde

India has emerged as an exceptionally attractive market for beauty and skincare companies to introduce their products.

According to Euromonitor, 80 per cent of global skin care revenue gains by 2019 will come from Asia, with China set to account for 75 per cent of the total regional absolute growth. Indonesia and India will be the next growth frontiers.

The beauty industry in India is growing at a rapid pace, almost twice as fast as that of the markets in the United States and Europe.

Tags: Beauty Skin Care India Cosmetics R & A  

Batman to become the new content for View-Master VR viewer

Posted on Tue, 09/20/2016 - 15:31 by avantgarde

‘Mattel’, an American multinational toy manufacturing company along with ‘Otoy’, a Los Angeles based cloud rendering company have collaborated with ‘Warner Bros.’, an American entertainment company to launch new content based on episodes of ‘Batman: The Animated series’ that is produced by Warner Bros.

Tags: Batman View-Master Mattel Otoy Warner Bros. Licensing News  

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